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CHILDRENSWEAR THAT SPEAKS WITH A CONSCIENCE
A consciously colorful kidswear collection derived from ocean plastics
Quirky, sustainable, durable, and laced with imagination, Joseph & Alexander is fashion with a conscious. Specializing in childrenswear, specifically, shorts, Joseph & Alexander’s environmentally conscious pieces are designed to inspire the imagination and provoke curiosity. With each piece designed to spark an “educational conversation”, critical world issues and championing environmental action are at the heart of the brand. Operating consciously using recycled fabric from ocean plastics, eco-friendly ink, and reusable packaging, each collection depicts awareness-raising narratives of minimizing our environmental footprint and having fun whilst doing so.
Simon Cowell and Lauren Silverman’s son, Eric, is already doing his bit to save the planet. He was recently spotted on the beach in Barbados sporting stylish JOSEPH AND ALEXANDER swimming shorts.
Joseph & Alexander Founder, Alana Sorokin, said she felt compelled to launch a brand which made a “true difference” after learning of the devastating effect of ocean plastics and subsequently chose to work with recycled fabric created from plastics found floating in the world’s oceans as the foundation of her playful collections.
“It is predicted that by 2050 there will be more pieces of plastic in the ocean than fish1. The world has been aware of the detrimental impact of plastic in the ocean for decades, but not until recent years have communities begun to mobilize for the great collective fight to stop plastic waste from finding its way into the sea and waterways. Creating children’s clothing that really has something to say was part of our strategy to incite raised levels of awareness. Every Joseph & Alexander piece also tells a story, encouraging an educational conversation between adult and child around important world topics,” she said.
The Joseph & Alexander collections of shorts, polo shirts and loafers are designed for practicality to take children through from day to night, perfect for little ones who love to keep active. The combination of design and quality is developed uniquely from paper to print, and Joseph & Alexander works with a range of underground designers to create its eclectic mix of modern styles to suit all tastes.
For children fascinated with the sea and marine life, the Trapped shorts inspire depths of conversation. In bold blue, the shorts feature animal drawings combined with a net-like background to tease out discussions surrounding the effect of human activity and plastic pollution on the oceans. For budding conservationists, the Sea Activist shorts make a bold environmental statement with their design. The short collections, including Monaco, Superyachts, and Planting A Seed, tell stories of environmental awareness while remaining fashionable in their vibrant color ways and detailed drawings that kids will feel great in. Jacob (Joseph) and Alexander also host easy slip-on loafers Bleu Marine andNoir, alongside polo shirts in the finest Pima cotton.
The limited edition “father and son” shorts are designed with a nod to that special bond between father and son. The collection encourages discussion around meaningful stories that children can be part of, with the pieces designed to ignite their imagination or spark curiosity and investigation. With each piece “transitional”, father and son can sport their shorts from beach to restaurant and are available in designs Yeti & Starfish, Portofino Dreaming, Monaco, and Planting a Seed.
Available from www.josephandalexander.com Prices start at £45.59
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HappiSnappi: Making A Difference Through Fashion
A mother/daughter team have come together to make a difference for girls everywhere and children fighting Cancer. The two 10 year old girls, one of which currently fighting cancer, are on a mission to inspire creativity, confidence, strength and self-expression in all girls.HappiSnappi provides cute hair accessories and hats that are all interchangeable in a snap! Switch out each embellishments based on your mood or style, using a simple snap – giving the little girl in your life endless fashion choices.Diagnosed with cancer in February of 2015, Sadie Keller is a beautiful and courageous young fighter. Each day, 45 children are diagnosed with cancer and Sadie is determined to change this. Partnering with Sadie and her mom, HappiSnappi is helping to find a cure for childhood cancers by raising awareness and donating some of the proceeds to her cause.
As Sadie Keller began to lose her hair from her chemotherapy treatment, she began to wear a cadet style camo hat which quickly became her ‘go-to’ prior to leaving the house. Due to the camo color and Sadie’s bald head, she was often referred to as a boy when in public, often crushing her spirits. Sadie wished for a fun accessory to attach adding a more feminine flair, while still being able to wear her favorite hat. The HappiSnappi “Sadie Hat” was born and has quickly become a top seller. With a heart for giving back, Sadie was always bringing gifts and baked goods to her doctor and nurses and at Christmas, even started a toy drive named Sadie’s Sleigh to bring toys to other children fighting cancer in the hospital on Christmas. Sadie has since started her own foundation, the Sadie Keller Foundation, where along with Sadie’s Sleigh, she gives Milestone gifts to cancer fighters as they reach pivitol parts of their treatment, or need a reminder to keep fighting.
When Peyton Ohm, was growing up, she used to tape flowers on her clothes to accessorize them. HappiSnappi allowed her the opportunity to easily switch out her accessories in a snap. Peyton having a big heart, is there for Sadie as she completes her treatment and the two have become great friends, while partnering together, with their mom’s, Karlee Ohm and Sarah Keller, to build HappiSnappi. This mother/daughter duo is extremely passionate about supporting childhood cancer. So much so, that they made the brand commitment that for every HappiSnappi purchased, another will be given to a child fighting cancer. Peyton and Sadie now help to select products for many cancer fighters across the country, and with a hand written note from the two of them, are putting smile on so many faces.
How does it work? Watch this fun tutorial to see the magic of HappiSnappi! Explore the different, unique designs this bold brand has to offer:- Cupcake Hair Kit ($20):Available in fun favorites like Lavender Cream, Raspberry Ice,and Rainbow Sherbet, and packaged as the perfect treat, this cupcake hair kit will be her number one gift for any event! Packaged as a cupcake, this kit is filled with goodies including interchangeable hair flowers and many accessories. One size fits most babies and girls of all ages.
- The Sadie Hat ($20): Looking to add some cute to your cap? Throw on the Cameo “Sadie” Hat! Designed in a cadet cap style with a variety of bright, bold colors, each hat comes with two snap on flower embellishments.
- Chiffon Blooms ($6): Sold in almost every color of the rainbow, and multiple sizes, these chic Chiffon Blooms will dress up any HappiSnappi accessory! Available in sets of two or one snap on flower accessories.
With a focus on giving back, you can support childhood cancer charities while getting your little ones a cute creation from HappiSnappi!
