• New York

    Looking Forward With @FORD 2014 #UNMINIVAN

    One of my all time favorite highlights of the Ford Trend Conference this year was the launch of the Unminivan!

     It is such an amazing idea and campaign that I really felt like this car was made for me.   Every year there are numerous highlights during at packed 72 hours with the Ford team in Detroit and this year was no different.  It was amazingly well organized, informative and one of my favorite press trips of the year.   The organizers always made sure we had plenty to eat, drink, tweet about, drive and even provided us with sunscreen on track day.  What more can you ask for!

    The #UNMINIVAN is about making your unconventional life into your own unique spin. It is a 6 seater but you define what your family looks like and what you do!  It can work well in suburbs, cities and unique boroughs!  It is not about the white picket fence and your 2 kids and perfect lawn! It is about making the Transit Connect work for your life, small business and lifestyle.

    It is so cute, incredibly spacious, with moonroof, additional storage space and convertible seats. This passenger seats has ‘stadium seating’ and comes in all sorts of amazing colors. This car is extremely reasonable in price and comes with all the bells and whistles too. Road trip anyone?

    We got a chance to personalize and build our own derby car and race them!  Here is my pina car, zooming past you!

    What is your ultimate #unminivan adventure?


  • New York

    7 Day Countdown til the @_IFB Blogging Conference

    I love going to intense workshops, seminars and events. You get sooooo refreshed from listening and meeting and experiencing something outside of your daily routine. I always get emails from IFB and know they have a wealth of knowledge, serious clout and a passion for the blog industry. So next Weds, pre Fashion Week, I must plan 2 more outfits for this  🙂

    So excited. Hope to see you guys there!

    I got the 2 Day pass because there is so much to look forward to. See the itinerary below:

    Day One, February 6, 2013

    8:45am Doors Open & Registration

    9:00am Welcome by Founder & CEO Jennine Jacob @thecoveted

    9:10am Trailer Screening of famed fashion editor Diane Vreeland’s Documentary, “Diane Vreeland: The Eye Has To Travel”

    DIANA VREELAND: THE EYE HAS TO TRAVEL is an intimate portrait and a vibrant celebration of one of the most influential women of the 20th century, an enduring icon whose influence changed the face of fashion, beauty, art, publishing and culture forever. During her fifty year reign as the “Empress of Fashion,” she launched Twiggy, advised Jackie O and was the editor of Harper’s Bazaar for 25 years before becoming editor-in-chief of Vogue.

    9:15am Panel 1: Business in the First Year of Blogging brought to you by BESO
    All the highs and the lows of the first year of blogging will be discussed in this year’s most personal and insightful panel. From personal experiences to tips on what new bloggers can expect, these panelists will talk about the reality of the first of blogging.

    Moderator: Hilary Rushford, Dean Street Society @HilaryRushford
    Elise Loehnen, Beso @Beso
    Tina Craig, Bag Snob @BagSnob
    Pippa Lord, Sous Style @SousStyle
    Amy Levin, College Fashionista @CFashionista
    Zanita Morgan, Zanita @ZanitaZanita

    10:10am Break

    10:20am Elevating Influence: Content, Tools and Techniques that Drive Social Media Success brought to Glossi
    How can you stand out amongst all the social media chatter? The top experts in the digital fashion field will share what works, what doesn’t, and how to cultivate a loyal and engaged following without every losing your voice.

    Moderator: Grace Atwood, Stripes & Sequins
    Dina Fierro, HL Group @eye4style
    Felicia Walker Benson, ThisThatBeauty @ThisThatBeauty
    Christine Olsen, CFDA @CFDA
    Matt Edelman, Glossi, @Glossi
    Brian Difeo, Mobile Media Lab, @bridif

    11:15am Break

    11:25am Catching Their Eye: What Do Brands Want from Bloggers brought to Bollare
    Every blogger is trying to catch the eye of their favorite brands but what does it take to nab their attention? In today’s competitive blogging landscape, it takes more than pretty pictures to become a brand-friendly blogger. Become the blogger brands want to work with after hearing our speaker’s tricks and tips.

    Alle Fister, Principal at Bollare @allefister
    Laura Ellner, On the Racks @OntheRacks
    Julia Engel, Gal Meets Glam, @GalMeetsGlam
    Ara Katz, Beachmint

    12:25pm Lunch

    1:15pm Exclusive Clip of “Scatter My Ashes at Bergdorf’s” Presented by Director Matthew Miele
    It’s the most mythic of all American emporiums – and the scene of many an ultimate fashion fantasy. Now audiences get a rarified chance to peek behind the backroom doors and into the reality of the fascinating inner workings and fabulous untold stories from Bergdorf Goodman’s iconic history in Scatter My Ashes at Bergdorf’s.

    1:25pm CEO TALK with Lisa Salzer, Founder of Lulu Frost, a jewelry brand founded in New York City in 2004. Blending antique, vintage and modern elements to reinvent timeless classics, Lisa will share her thoughts on growing her brand, creative innovation and the importance of entrepreneurship in today’s fashion industry.

    1:55pm Break

    2:10pm Affiliate Marketing: The Essential Revenue Stream for Bloggers brought to you by Rakuten Linkshare
    You’ve got a loyal following, fantastic content but where’s the money? See why affiliate marketing works for today’s top bloggers and is one of the most profitable revenue streams for online fashion publishers.

    Moderator: Justin Livingston, Scout Sixteen @JustinLiv
    Scott Allan, Rakuten Linkshare @LinkshareBlog
    Aimee Song, Song of Style @AimeeSong
    Claire Sulmers, Fashion Bomb Daily @TheFashionBomb
    Kristin Ess, The Beauty Department @Kristin_Ess/ @TBDOfficial
    Joe Adolph, Nordstrom @JoeAdolph

    3:05pm Break

    3:15pm Keeping it Fresh: The Secrets to Blogging Longevity brought to you by Stylehaul
    The true test of a blogger lies in her content. How can she push herself further? What can she do to evolve and avoid losing the blogging momentum? From bloggers to editors, these panelist will share what they’ve learned throughout the years and how they’ve made their content sticky.

    Moderator: Karen Blanchard, Where Did You Get That, @KarenBritChic
    Stephanie Horbaczewski, StyleHaul, @StyleHaulYT
    Susie Lau, Style Bubble @StyleBubble
    Jeannine Morris, Beauty Sweet Spot @BeautySweetSpot
    Leandra Medine, the Man Repeller @ManRepeller
    Andrea Lavinthal, People Style Watch @stylewatchmag
    Geri Hirsch & Erin Falconer LEAFtv

    4:10pm Break

    4:20pm The Evolution of Our Industry: What Does the Future Hold? Brought to you by PadSquad
    The final panel of the IFB Conference, we’re answering the community’s most controversial question: where is the blogging industry headed? Hear what today’s experts think about blogging’s future path and what bloggers can do to prepare for the next digital wave.

    Moderator: Rachel Seville, Pizza Rulez @PizzaRulez
    Andrea Derricks, L2 Think Tank, @L2_ThinkTank
    Dan Meehan, PadSquad @PadSquadMedia
    Jake Gallagher, Writer for GQ & Esquire magazine, @Wax_Wane
    Liz Cherkasova, Late Afternoon @LateAfternoon
    Reesa Lake, Digital Brand Architects
    Mattias Swenson, BlogLovin, @BlogLovin

    5:15pm Break

    5:25pm Keynote with Katia Beauchamp, Co-Founder and Co-CEO of BirchBox. Innovator, business mogul, and trendsetter Katia Beauchamp has transformed the retail industry with Birchbox’s leading discovery platform, proving that thinking outside of the box always pay off.

    7:00pm Official IFBCON Afterparty at W New York Union Square, @whotelsnyc
    Let’s be real – there is no better way to celebrate a full-day of blogging brainpower than mixing and mingling with your fellow IFBCON attendees. Enjoy a hosted bar and a chance to win a complimentary stay during Fashion Week in September 2013! More details about the afterparty will be announced shortly but be ready to bring out your best for our official IFBCON party!

    Day Two, February 7, 2013

    9:00am Doors Open

    9:15am Welcome by Founder & CEO Jennine Jacob @thecoveted

    9:30am Workshop 1: How to take Great Photos For Your Blog brought to you by Lydia Hudgens
    Learn the tips and tricks on how to take the best photos and make your outfit photos stand out. Blurry, plain blog photos will be a thing of the past after taking this workshop.

    10:15am Break

    10:25am Workshop 2: Law of Fashion: A Blogger’s Guide to Copyright and Trademark Law brought to you by Nicole Sallie Franklin, esq, at Thread Conscious.
    How can you protect your blog content in today’s digital landscape? From videos to photos to editorial copy, take the right steps to ensure your content is used appropriately.

    11:20am Break

    11:30am Workshop 3: Affiliate Marketing Tutorial: How To Get the Most Out of Your Content brought to you by Rakuten Linkshare
    Imagine, making money off every photo and blog post you create and share. Now you can turn your blog’s digital space into a money-making platform.

    fibi and clo

    12:25pm Lunch: Be sure to stop by the Fibi & Clo table and receive a free pair of snazzy sandals. Get there soon though, there are limited quantities on deck (only 100 available).

    1:15pm CEO Talk with Warby Parker‘s Co-Founder/Co-CEO Neil Blumenthal

    1:55pm Break

    2:05pm Workshop 4: Beyond Ads: New Ways to Monetize Your Site brought to you by Shop My Label
    Talk about a blogging business do! Discover the new ways (outside of ads and affiliates) that you can bring more money into your blog with the good folks at Shop My Label who will show you how it’s done.

    3:00pm Break

    3:10pm Workshop 5: Design and Monetize: Mastering Your Mobile Content brought to you by PadSquad
    Everyone is talking about mobile but what can you, the fashion blogger, do to push your content to your mobile readers? Learn how to build better designs and adapt your blog content for mobile devices and get more from those readers.

    3:55pm Break

    4:05pm Workshop 6: Taking Control: How to Pitch the brands You Want brought to you by Bollare
    The final panel of the IFB Conference, we’re answering the community’s most controversial question: where is the blogging industry headed? Hear what today’s experts think about blogging’s future path and what bloggers can do to prepare for the next digital wave.

    5:00pm Break

    5:10pm Keynote tbd

    Get more deets and your ticket here http://heartifb.com/ifb-conference/