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    How To Achieve Gorgeous Holiday Looks

    ‘Tis the season to treat your loved ones, but why shouldn’t you indulge your own needs and look and feel as gorgeous as ever this holiday season?! Now you can, thanks to the latest innovation from the brand that revolutionized the cosmetics application industry/process:  BRUSHCRAFT by Artis!

    This new addition to high-end, cult-favorite, Artis Brush, BrushCraft offers modern makeup brushes to those who consider make up an artistry and are looking to achieve a fast, flawless finish. Continuing to transform the beauty industry with his unique and forward-looking perspective, Matthew Waitesmith, Artis Founder, and creative visionary, created BrushCraft to address the challenges of makeup “self-application”. He wanted to deliver superior cosmetic performance with a line that combines ergonomics with design, function, and performance.

    With a twist on the traditional makeup brush to make it more maneuverable and easy-to-use, Artis has rewritten the story. He created accessible makeup brushes that offer a fun, yet efficient makeup application process. By turning the fibers at a right angle, using trademarked, man-made and engineered NuFibre, and including many more fibers in each bundle than in conventional animal hair brushes, BrushCraft improves performance and provides better makeup results every time you use these brushes.

    The BrushCraft Makeup Brush – The Components:

    ·         BrushCraft Linear 1 – This brush is designed to help make a line of color easier. The Linear 1 has a thin row of fibers aligned perfectly so that you can pick eyeshadow or liner and by gently pulling the brush across the skin, you can create a thin line of makeup. Great for lining eyes, or filling in and perfecting brows. 

    ·         BrushCraft Circle 1R – This brush contains a fiber bundle that is a cylinder shape, but with a rounded domed top at the fiber tips. The shape and size make it great for applying eyeshadow and blending, spot concealing, focused contouring, and lip color.

    ·         BrushCraft Oval 3 – The Oval 3 is the perfect size and shape for applying eyeshadow products to the lid area. You can do an all-over application of color, or use it to emphasize the outside corners of the lid or along the upper and lower lash lines. Also good for applying concealer to areas under the eyes.

    ·         BrushCraft Oval 6 – This is the perfect size and shape brush for applying foundation, contour, and blush. Pick up a small amount of product and gently sweep it across the area of the face you want to cover. This brush has over 60,000 individual fibers in the bundle, which is the main reason it applies and blends product beautifully.

    Most makeup artists—and the same is true for most makeup wearers—only use a few brushes to achieve the majority of results. However, the industry tells consumers to have a brush for every single part of the face and every single product. BrushCraft by Artis believes it’s better to have a few great brushes, each doing many different applications. which can work with many different formulas.

    The BrushCraft Makeup Brush retails for $18.50 – $24.50.

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    Beauty Gift Guide: IT Cosmetics Holiday 2016 Collection

    If there is one thing I love about the holidays, it is holiday beauty collections! Every year beauty brands come out with the most exclusive beauty collections just in time for the holidays. They go out of stock almost instantly because everyone is dying to get their hands on these beauty bundles. Not only are these collections exclusive, but they usually save you a good chunk of money.

    This year I was lucky enough to get my hands on It Cosmetics Holiday 2016 collection and I can’t stop obsessing over it! As a beauty enthusiast, I have never come across a brand I love as much as It Cosmetics. Not only are the products some of the best in the market, but they are great for your skin as well. Some of my favorite products are included in this year’s holiday collection: The SuperHero Mascara (the only true black mascara I have owned to date) and the Confidence in a Cream Moisturizer (5-star facial moisturizer). I have developed a nightly skincare routine with solely It Cosmetics products and my skin has honestly never felt better (drinking a gallon of water/day helps too).

    Finally, treat yourself or that special woman in your life to this wonderful gift. Help her look and feel her most beautiful this holiday season. I have found that their products work with any complexion and their brushes are to die for! See for yourself and check out their 2016 Collection below. Be sure to buy it before they run out!


    It Cosmetics 2016 Holiday Collection

    IT Brushes for Ulta All That Glitters Brush Set; $58, Ulta.com

    IT Brushes for Ulta City Chic Brush Set; $68; Ulta.com

    IT Cosmetics Confidence in a Cream Holiday Ornament; $16, Ulta.com

    IT Cosmetics Superhero Mascara Holiday Ornament; $12, Ulta.com

    IT Cosmetics Your Je Ne Sais Quoi Complexion Perfection; $42; Ulta.com


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    Mother’s Day Must-haves From IT!

    You got it from your momma —now help her look and feel her most beautiful this Mother’s day with a little brush therapy and the perfect pop of pink from IT Cosmetics, a great way to say “thank you” to the number one IT Girl in your life!


     Great skin starts with great brushes and NEW IT Brushes for Ulta Fall In Love With Brushes Limited-Edition 3-Piece Set is created from the finest quality of cruelty-free synthetic hair and custom cut for precision application. Each densely-packed brush is designed to do the work for you! The set includes The Love Your Skin Foundation Brush, The Love Your Skin Powder/Blush Brush, and The Love Your Skin Eye Shadow Brush. ($39.50, available exclusively at ULTA stores and ULTA.com)



    The lip and cheek products in the #1 best-selling shade Je Ne Sais Quoi work with any complexion to give you your perfect flush of pink. One swipe on the lips and cheeks is all you need to look perfectly polished day or night!

    Vitality Lip Flush™ 4-in-1 Reviver Lipstick Stain $20
    Combines your balm, gloss, stain & lipstick into one formula that doesn’t come off until you take it off!

    Vitality Lip Blush™ Hydrating Gloss Stain $24

    Glides on like a lightweight serum, drenching your lips in cushiony rich pigment that lasts all day.

    Vitality Lip Blush™ Hydrating Gloss Soft Stain $24

    Delivers high shine & 50% less stain than the original for softer, sheerer color that’s equally as beautiful.

    Vitality Flush Stain Stick Lip & Cheek Reviver  $24

    Hydrates your skin while adding a naturally pretty pop of pink to your lips & cheeks.

    Blurred Lines™ Smooth-Fill Lipstick $24
    Smooths on lush color while blurring away lip lines & evening your lip tone for a younger-looking smile.

    CC+™ Vitality Brightening Crème Blush $24

    Diffuses the look of imperfections and instantly brightens your complexion with a lit-from-within glow.

    CC+™ Radiance Ombré Blush $24

    Transforms from matte to radiant, bringing your most luminous skin to life in just one sweep.
    All are available now at ItCosmetics!