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NYFW: Mara Hoffman Backstage Beauty
There were only 2 hours to runway time and models are seated in place for their full beauty transformations. In order to bring Mara Hoffman’s Fall/Winter 2015 inspiration to life, each individual had to rotate around the room, moving from CATWALK by TIGI hair care section to the wall of Maybelline’s make-up artists and finally to ZOYA where each model gets freshly manicured nails before being fitted for showtime.
This year, Hoffman’s collection was inspired by Luke Skywalker. Thomas Osborne, creative director of Hair by Catwalk by TIGIexplains his take on the look. “We created dual textures – there’s a tightness on the top and then a 70’s looseness towards the bottom of the braids. We let the braids take on its own life. Especially in this time of year, when you’re out in the cold and wearing a hat, your hair comes out in this fresh looseness and we wanted to embrace that.”
Osborne assures me that having very long hair was unnecessary. If your hair isn’t this long, it becomes more important to use great hair product.” The two products used to create this look includes CATWALK by TIGI’s1) The Bodifying Spray, which prepped the hair for the hair for the braid. and
2) The Session Series Work It Hairspray to set the look.
This year’s nail design was free-flowing, using vegan-friendly nail polish brand, ZOYA. “You paint from light to dark and there are no straight lines to paint. You can use the brushes already in the bottle and you can go on an angle down the nails.”
In this look, there are a total of 5 colors. The only satin color is the pink color, called Brittney. All of the other colors come from the ZOYA collection and you can switch out colors as you desire. Inspired by the sand and sunrise of Luke Skywalker’s planet, Lottie, the Creative Director of Maybelline applies a golden bronze to the eye. She finishes with a little bit of darkness to give it a soft, modern edge of today’s woman. The skin is left very dewy, natural and fresh.
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Backstage Beauty with @Marahoffman #MBFW and Catwalk by TIGI
Finally made my way to Lincoln Center on Saturday to catch the Mara Hoffman show! As some of you know, I am working with a NY designer for Fashion Week doing their social media so I have been preoccupied. BUT this was sensational! Nick from TIGI talked about Mara’s inspiration: 70’s, California and the desert dryness that inspired the beauty look SS15.
My good friend JAN from the AMPTEAM came by to hang out with me! Yay!
Mara Hoffman’s name is synonymous with her electric prints, but for Spring she set out to prove her evolution and range as a designer. “I do fabrications. I do silhouettes. I do a whole lot more than just blasting you with neon prints,” she said backstage before her runway show. “I wanted to shift the equation and create something that reflected more of my own personal aesthetic. I want my girl to grow and hope she comes along with me on the trip.” Scaling back those in-your-face graphics made for a tranquil, easier collection that ultimately captured Hoffman’s mantra: “Be light.”
The first look out—a white linen button-down paired with matching wide-leg culottes—exemplified this season’s new, softer direction. Continuing to work with natural fabrics and a muted color palette, Hoffman whipped up relaxed pieces including a floor-sweeping terra-cotta-hued bandeau dress, and a woven shirt-and-trousers set with faded rainbow stripes. More often than not, patterns were incorporated in the form of beading (a dégradé checkerboard slip, in particular, earned high marks) or embroidery (Hoffman’s favorite group featured “electrolyte” needlework). And while the designer largely moved away from her signature prints here, she couldn’t help but sprinkle a “harvest” motif resembling cannabis leaves throughout the lineup. Hoffman took her finale bow in a cute cutout jumpsuit splashed with the mood-lifting pattern, which is sure to become a hit among her loyal, free-spirited customers. Talk about a high point.(via Style.com)
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Backstage Pass @MaraHoffman @MBFW
One of my favorite parts of Fashion Week is backstage! This is where all the beauty and prep work happens! From nails to hair to make up… The glam squad do not play around!
My loaner iPhone 5C from Verizon working wonders
They get all the models ready quickly to the looks created to match the season’s pieces. I was invited by Tigi Catwalk (Hair) and Maybelline NY (Makeup/Nails) to come and partake in the backstage portion of Mara Hoffman. It is really amazing to see how it all comes together!
Mara doing a final run through
Braid with a pomade on the tips with gold hair spray
Sunkissed nude shimmers with the ‘secret sauce’ Baby Lips balm!
Kid Robot x Samsung
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@MBfashionweek Backstage Beauty @MaraHoffman @TIGIHaircareUSA
TiGi created some incredible looks for Mara Hoffman backstage using a combination of pomade and high shine spray. Creating 3 braids and wrapping it with a colorful Guatemalan belts as bands – the TiGi team, transformed these models into magical and mythical RAINBOW WARRIORS.
This guy was supervising the beauty department
Mara Hoffman beams a positive energy that lights up a room. “There’s a Rainbow Warrior moment happening here,” she said backstage before her spirited Spring show. “This collection is about straight-up happiness. I know that sounds hippie-dippie, but it’s real.” Hoffman wasn’t kidding about the rainbow thing. In addition to playing up her signature vibrant prints (including a graphic serpent pattern and her go-to third-eye motifs, which she did long before Kenzo), Hoffman showed maxi dresses and sheer caftans embroidered or embellished, respectively, with ROYGBIV-colored arcs. Other standouts in the lineup included tie-dyed jumpsuits, intarsia-knit ponchos, and a pair of short shorts cut from artisanal Guatemalan belts—the same ones wrapped around the models’ Willie Nelson-esque braided extensions. Hoffman’s aesthetic is niche, to be sure, but you can’t say these clothes don’t have soul (via Style.com)
She is amazing!
Find out more on www.marahoffman.com
