• New York

    LIPS & KICKS: Reebok Classic x FACE Stockholm

    Reebok Classic continues its partnership with FACE Stockholm, pairing the modern, bold colors in FACE Stockholm’s on-trend make-up palettes with iconic Reebok Classic silhouettes for your boldest finish yet. Sneakers are the last thing that women put on to complete their look. It’s the piece that ties their look together, makes a statement about their confidence and helps identify who they are. The Reebok Classic x FACE Stockholm collection will not only provide the finishing touch to every look, but it will also leave a lasting impression.

    The collaboration continues to pay tribute to the brands’ shared histories, celebrating the individuality of women across the world by recruiting globally renowned fashion blogger Sincerely Jules, who perfectly embodies the spirit of the partnership. Both Reebok Classic and FACE Stockholm are driven by the ambition to empower and instill confidence in women. Jules, who was born in the same 80’s era as both brands and who inspires her millions of followers with her bold fashion choices, brings her celebrated style to the campaign, showcasing how to pair the collection with some of the season’s key looks.

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    In honor of the collection’s bright and bold aesthetic, a playful and energetic explosion of color forms the creative basis for the campaign, as bursts of pigment highlight the sneaker’s distinctive hues and provide a compelling and powerful representation of FACE Stockholm’s make-up heritage, seamlessly fusing the worlds of fashion and beauty.

    With a color story central to the collaboration, an all-white and neutral styling palette acts as the perfect canvas to juxtapose the collection and a mixture of on-trend looks and silhouettes demonstrates each sneaker’s versatility. The Classic Leather, CL Nylon, Princess, Instapump Fury, LX 8500 and brand new Instapump Fury sandal are teamed with a variety of looks, from a structured pant suit to a long-line silk dress or sequined shorts. Jules is also the first to wear the progressive new InstaPump Fury sandal, commenting, “I’m super excited to debut the InstaPump Fury’s new sandal design! The original release is so renowned and has such a cult following around the world, so it’s exciting to wear a brand new design that calls-out iconic details in contemporary style.”


    Sincerely Jules chronicles her daily style, travels and lifestyle choices and celebrates the importance of feeling fashionable, comfortable and ready for whatever direction the world takes her in. Jules’ adventurous nature sees her take statement fashion risks and, inspired by her inquisitive nature and love of exploration, she embraces experimenting with new beauty looks. She says, “I love wearing sneakers and mixing up my look, combining glamour and street-style with sneakers as my base wardrobe necessity. The Reebok Classic X FACE Stockholm collection makes such a colorful statement- bright and bold but super wearable. The sneakers are so versatile and perfect for every-day wear. For me, I’m all about looking chic and feeling comfortable and a great lip is my go to make-up essential, so this collaboration is super exciting and I can’t wait to show all of the different ways I styled the collection.”


    FACE Stockholm founders Martina and Gun commented, “Our love of color and experimentation, plus our on-going desire to make women feel their best inspired the new collection. All over color blocking on some of our favorite Reebok Classic silhouettes presents a variety of looks- pastels for a feminine feel and deeper tones for a more powerful look.”


    Michelle Palmer, Reebok Classic’s Senior Global Marketing Manager, said “Having introduced the Reebok Classic X FACE Stockholm collection for FW15 and received such an amazing response to the pairing of fashion and beauty, we are excited to continue the movement in to SS16. We’ve been excited by Sincerely Jules and her style since she started her blog and we love what she stands for – acting on her dream and turning her true passion into a career. Taking inspiration from her travels and the people she meets, Jules is the perfect partner for the collaboration as we seek to encourage women to take inspiration from the world around them. Open your eyes to your surroundings and wear the colors that you love, as sometimes you just need to look down to find your inspiration.”


    The Reebok Classic x FACE Stockholm Spring/Summer 2016 range is available at Reebok.com and select global outlets. For more information about the collection, head to Reebok.com/FACEStockholm

  • New York

    Reebok Classic x Kendrick Lamar Ventilator

    Last December, Reebok announced a unique partnership with Top Dawg Entertainment recording artist Kendrick Lamar and on July 18th 2015, Reebok will release the first shoe of the Grammy Award winning artist’s capsule collection.
    The Reebok Classic x Kendrick Lamar Ventilator features a tonal paperwhite upper made of premium pigskin nubuck with perforated detailing and a pigskin leather lining. This neutral colorway is contrasted by minimal hits of blue and red on the sockliners, embroidered tongue labels, debossed heels and woven rope laces. A secondary set of waxed tonal laces are also included.
    The limited edition Reebok Classic x Kendrick Lamar Ventilator will be available on Reebok.com, Shiekh, Shoe Palace, Bait, DTLR and Shoe City for$125 starting 7/18.

  • Los Angeles

    New @MelodyEshani Reeboks are FIRE!

    LA based designer Melody Eshani and Reebok Classic are back at it again with another collaboration, this time featuring the iconic Blacktop Pump and Ventilator sneaker models.
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    Each sneaker features the luxe python leather featured on the first Reebok Classic x Melody Ehsani collaboration – a unique texture that takes inspiration from a creature which embodies Melody’s definition of a Classic woman. The shoes also feature the designer’s signature take on the Evil Eye, which brings a sense of individuality and creativity to the look. The clean gum outsole adds a fresh finish to the shoe’s rich tones.
    The Blacktop Pump is updated with a hidden interior heel wedge for a feminine, streamlined silhouette, while the Ventilator says true to its retro runner design.
    These shoes will be exclusively available at Melody’s LA store (424 1/2 N Fairfax Ave, Los Angeles, CA 90036, (323) 272-3934) and her websitewww.melodyehsani.com on April 24th.  The shoes will then be available at select global retailers and Reebok.com starting May 1st.
    The collection ranges from $120-$200.
  • Los Angeles,  New York

    New Collaborations from Reebok Classic x Melody Ehsani

    Reebok Classic and Melody Ehsani are proud to introduce the next iteration of their ongoing collaboration: the Reebok Ventilator by Melody Ehsani and the Reebok Blacktop Pump Wedge by Melody Ehsani

    The sneakers, which are part of a larger apparel debut, include a snakeskin print graphic on the upper and handwritten message on the interior lining for a personal touch. Both shoes also feature a signature brass “eye” lace lock. 

    MELODY2[1]While the Ventilator remains true to its retro silhouette, the Blacktop Pump Wedge has been refitted to a woman’s mold and given a slight lift for a more flattering and feminine silhouette. Both pairs include a gum outsole for a pop of classic style. 

    These kicks are available for pre-sale at Melody’s LA based store and melodyehsani.com on Friday, February 6th. They will launch at select global retailers, including VillaShoe CityEpitomePYS.com and Reebok.com on Friday, February 13th


    The Reebok Ventilator by Melody Ehsani will be available for $119.99. The Reebok Blacktop Pump Wedge by Melody Ehsani will be available for $199.99

  • Los Angeles

    New Reebok Classic x Melody Ehsani Pump Omni Lite

    Over the last year, LA based jewelry designer Melody Ehsani (http://melodyehsani.com/) has been inspired by functional architecture and spaces, and took influence from galleries, hotels and museums to experiment with layering multiple patterns in her work. As this is Melody’s second Pump Omni Lite release this year, the designer wanted the Holiday collection to look related yet distinctively different.


    The full-grain leather upper is executed in a black & white python print, continuing with the reptile motif of Melody’s Valentine’s Day release; however the eye-catching base is revamped for Holiday with confetti-style pops of primary and pastel colors. 


    The bold “Love” lace jewel takes on a muted grey color this season to match the outsole, lining and Pump ball. As with her previous releases, Melody hides an inspirational message within the lining of the shoe. “…CHOOSE TO CREATE YOUR PATH, UNAPOLOGETICALLY. ANYBODY CAN IMITATE – YOU WERE DESIGNED TO CREATE…”


    The Reebok Classic x Melody Ehsani Holiday collaboration will be sold for $200, launching exclusively at Melody’s L.A store from Friday, December 5th, then retailing through global fashion retailers from Friday, December 12th.

  • Los Angeles

    The Stars Align for @MelodyEhsani x @Reebok

    I am dying over these the latest MExREEBOK collaboration shoes!!

    Go Melody! Do YOU girl!
    If any shoe has my name all over it – the Constellation kicks are it!

    I  have been laying low on Social Media lately because of my latest project for Fashion Week and also my soaping biz... but i MUST have these. I have set an alert on my calendar to get these as soon as they drop next week!… YAY!

    They come in two classic Reebok silhouettes with a touch of M.E. signature flare. I am dying for the high tops. The Constellation Pack is everything. :]

    They come out in 7 days!