• New York

    All NEW @SHAQ Attaq @Reebok @THEREALSWIZZZ

    In 1992, Reebok was looking to make the strongest possible statement on the court.  At the time, the brand had success with key basketball silhouettes including The Pump, however Reebok desired to make an even bigger, bolder impact. Reebok: Project 2013 – Shaq Interview with Swizz Beatz from Digital Wave Media Group on Vimeo. ‘‘What we needed was a larger than life presence, a basketball prodigy that would forever change the game. And, Reebok got just that when we partnered with arguably the most dominant player in the league, Shaquille O’Neal,’’said Reebok’s Vice President of Classic, Basketball and Entertainment, Todd Krinsky. After partnering with the brand, Shaq went on to become…

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  • New York

    Hey Boyfriend: New @Reebok “Dibello Mid Stud”

    The Dibello Mid Stud is a new style that Reebok developed for 2012.  The shoes features a more dressy silhouette than what you might expect from Reebok Classics.  The high top sneaker with double Velcro strap closures adorned with black studs, and has hits of suede at the collar and toe with a white cup sole. Swizz Beatz is a big fan of the style, and check out images below of Meek Mill copping the kicks in black at a recent concert in DC.  The style will also make a cameo on Roscoe Dash’s new mixtape. Product Info: Primary Colorway: Excellent Red/Black/White Secondary Colorways: –          Black/White –          Paper White/Excellent Red/Black –          Rivet Grey/Salty Grey/White…

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  • New York

    REEBOK AND @THEREALSWIZZZ ANNOUNCE “IT’S SHOWTIME!”

    REEBOK CLASSICS LAUNCHES HIGHLY-ANTICIPATED REETHYM OF LITE CAMPAIGN [NEW YORK, NY – July 20, 2011] – Last night in New York City, to an audience of global celebrities and influencers, Reebok Classics and Swizz Beatz unveiled their biggest joint project to date – the 2011 Reethym of Lite campaign. The campaign celebrates the new Reebok Lite footwear and apparel collection – iconic Reebok styles with cutting-edge technology – through Swizz’s own interpretation of the Reethym of Lite. ”The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym…

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  • Uncategorized

    Alicia Keys

    With all of the negative press she’s been getting, I thought I’d shine a lil light on the soulful songstress that I still love and admire… Lets forget about what she does or doesn’t do in her relationship (or anyone else’s) and get back to why we love Alicia Keys… 10 obvious reasons! raised by single mum-tri racial(irish/italian/Jamaican) graduated professional performing arts school at 16 curvy but classy-her debut album sold over 12 million copies worldwide her debut album earned her five Grammies in 2002 the 1st female to have an MTV Unplugged album debut at number 1 she’s an aquarius (friendly, humanitarian, honest, loyal, original, inventive, independent, intellectual) she…