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The Ultimate Supermeme called #Catsie
To bring the #Catsie to life, Virgin Mobile created a documentary style video where Samsung Galaxy S5’s were rigged so that cats could take selfies (catsies) of themselves by stroking a button on the phone. The shoot had seven talented cats taking photos in various backgrounds set up to impersonate society’s obsession with taking selfies in familiar places including the beach, bathroom mirror, gym and bedroom – all perfectly sized for the featured felines.
Additionally, from June 18-25, the campaign will unveil the 1st official #Catsie Awards, hosted by Internet celebrity, Nala Cat, celebrating the finest achievements in Catsies. Taking submissions from Instagram, Twitter and Tumblr, the #Catsie Awards will give people an extra incentive to interact with their phone and cats.
The grand prize winner will be declared the Virgin Mobile Spokescat and awarded, along with four other prize winners, a #Catsie prize pack, which includes the Samsung Galaxy S5 and accessories from Nala Cat’s line of cat products. All submitted ‘Catsies’ will live on Virgin Mobile’s Tumblr page and main website(www.virginmobileusa.com).
Prize Pack includes:
- Virgin Mobile USA Samsung Galaxy S5
- Virgin Mobile USA $55 Top Up Card
- Samsung Wireless Charging Pad
- DJ Cat Scratch Turntable
- Selfie Remote
- “Nala the Cat Bow Tie”
One GRAND prizewinner will also get:
- $100, awarded as a prepaid debit card
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Selena Gomez to Co-Host the 2011 MMVA’s
“I am thrilled and honored to host the MuchMusic Video Awards” said Selena Gomez. “I look forward to seeing all my Canadian fans and kicking off the summer together.”
And we are so excited to have her! She’s cute and talented & she clearly likes products of Ontario. lol.
I’ve personally been a fan of Selena Gomez since her first season on Wizards of Waverly Place, I know a few little ones who love her too. But as time goes by, people grow, and Selena has become this gorgeous woman. At age 18 she’s seen with our National heartthrob J. Bieber, A-listed with Hollywood’s best & focused on her solo recording career set to tour later this year. Starring in her 5th season of the popular Disney show, Wizards of Waverly Place, we can catch her next on July 1st in the Fox feature film ‘Monte Carlo’, co-starring Leighton Meester & Katie Cassidy.
Selena and previously announced performer… LADY GAGA are the only two official celebrity appearances announced by MuchMusic with more news to come in the weeks ahead. The city is warming up and the buzz of the 2011 MMVA’s is getting louder!!! Follow the countdown to the MMVA’s on muchmusic.com or on twitter @muchmusic. Receive announcements on performers, presenters, celebrity guests and chances to win big prizes.
Shout out to the official sponsors of the 2011 MMVA’s: Coca-Cola Canada, Get a Load of Milk™, Playtex® Sport®, Procter & Gamble, RIM, Rolo®, STRIDE, Virgin Mobile Canada™, and H&M, designer of the official MMVAs wristband
I’m so excited for the show! xo
