• New York,  WorldWide

    Hair Launch // The Layer Loving Texture Creme for Beachy, Pieced Styles

    White Sands Relaunches Smudge Texture Crème

    Accentuate layers with a water based texturizing crème for weightless definition and shine

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    White Sands Haircare is proud to announce the relaunch of Smudge Texture Crème ($16), a multipurpose water-based, weightless styling and finishing pomade. Smudge excels at bringing out the layers in your hair, forming piecey definition on shorter strands and creating a beachy, windblown texture on the ends of longer locks. Always leaving hair soft, silky, and touchable, Smudge can also be used as an anti-frizz aid and even a straightening cream with heat. When Smudge dries, it is always weightless to the touch and infuses silkiness.

    And for those days you have too much static? A smidgen of Smudge calms flyaways and seals split ends down. Simply apply a dime to quarter size amount (depending on length and type) and warm in the palms of your hand.

    • As a straightening cream:

    Apply throughout wet, newly washed and conditioned hair, then blow dry. Pair with a flat iron for results that shout straight, shiny hair.

    • As a texturizer:

    Apply to dry hair for a silky, touchable style. Simply scrunch or twist the product into tresses for multiple results.

    • As an anti-frizz aid:

    Cocktail Smudge with White Sands Gel-Us and apply to wet or dry hair to tame unwanted frizzies. Each strand will be as smooth as silk.

  • New York,  WorldWide

    Hair News – Cure Split Ends with Orchid Flowers

    Orchid Flowers: The “Cure” for Split Ends

    Split end camouflage creme uses orchid extract to fasten frayed ends back together, lasting through 2-3 shampoos

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    White Sands Haircare’s interest in orchid flowers for hair treatments was inspired from findings showing this flower’s mysterious capacity for immortality, beauty, and its versatility to adjust to different environments with vibrant color. Orchid cell membranes contain a longevity molecule allowing for this eternal quality. In short, due to this molecule, as the plant cells age they will continue to act as if they were brand new.

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    After multiple tests, an orchid extract Bulbophyllum sp was discovered. It could mend split ends and fill holes in the fabric of each strand to instantly enhance hair health and heal damaged cuticle layers. This extract also provides hair the ability to hold moisture and control frizz which, in turn, gives a high shine.

    As a split end camouflage creme, White Sands The Cure 24/7 effortlessly mends split ends, repairs damaged hair fibers, restores internal moisture, while making tresses stronger, smoother, and shinier. Also with Cellular Bridging, this innovative process stimulates hair cell renewal with micro-gels so tiny they instantly fill cuticle cracks, leaving each strand smooth andrepaired up to 7 days.

     

    Price: $29.99 via Fine Salons & whitesandsproducts.com

  • New York

    White Sands Liquid Texture Thermal Sprays

    We Tried It – The Cult Hair Product Celebrity Stylists Swear By White Sands Liquid Texture Thermal Sprays
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    “I was a personal to Hayden Panettiere and couldn’t get her looks without it!”  Kerry Mendenhall, Nashville

    “It was the only product I used on my sets or iron touch-ups. The up-do’s also lasted the day, and could be brushed and be redone.”

    Michelle Payne, Mad Men
    Celebrity hairstylists: It’s their job to make our favorite stars look fresh and flawless for hours on end — but isn’t that exactly what every woman needs? With acult following made up of today’s hottest hairstylists in Hollywood, White Sands Liquid Texture Thermal Spray is the #1 hairspray chosen by TV and movie studios. Tops sets include Nashville, Mad Men, Revenge, True Blood, Glee, Scandal, and more.
    Would you want to try it? Tweet @HEYDOYOU why you want to try this!
    • Protects hair from the high heat of styling tools
    • Holds any style in place until your next shampoo
    • Also allows hair to be brushed and re-styled with zero residue or flakiness
    • Conceals split ends and tames frizz
    • Leaves natural movement with zero stiffness or stickiness
    • Increases shine
  • New York

    Winter Hair Remedy: ER Fusion Hair Treatment

    Since my hair has been growing, I have taken more attention to tend to the dry ends. The winter dryness has not be helpful in my already ombre ends. They have been exceptionally dry recently.  I was so tempted to cut it all off but White Sands has a new product called ER Fusion that temporarily stopped me!  The path to Victoria Secret Angel hair is a long and strenuous path…
     It is a treatment that improves the hair from the inside out!   It comes in a tube similar to a leave-in conditioner.  It has a soft and pleasant smell.  The most important is that you leave the ER Fusion on your hair for 20 mins and ideally under heat.
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    My ends really really needed this Intensive Reconstructor badly! (works INSIDE the hair)
    • Brings hair back to a youthful condition
    • Weightless feel
    • High gloss shine
    • Contains hair color enhancer’s
    • Results last up to 30 days following each treatment
    • Needs 20 minutes of heat to activate
    • Skin care delivery system
    • Holds moisture in so your hair won’t frizz out
    • Increased flexibility, softness, shine and volume
    • Guards against future and current breakage patterns
    It is really important to use this product exactly as directed to get the results you are looking for:
    ** Comb ER Fusion through clean, damp hair. Apply heat with a blow dryer to the scalp area for 20 minutes and then rinse. For enhanced results, shampoo your hair and rinse, then shampoo and rinse a second time then apply.
    IMG_3418After 2 times of using ER Fusion
    Find out more about White Sands Hair products like the ER Fusion on