• New York

    24 Hours in Soho

    As some of you know I have been working with Sturm und Drang throughout this year in Geneva and also Frankfurt. This past week, they held their very first workshop in NYC and right in the heart of Soho. It was an amazing experience to pow wow with trend experts, hair stylists and of course the product development team from P&G. Day 1 consists of a brain monsoon (not just any storm) and lots of creative drawings from the Brooklyn based artist Joshua David Mckenney aka Joshua David.  He made a lot of our fast & funky ideas come to life and helped get our wild thoughts out of paper. …