As some of you know I have been working with Sturm und Drang throughout this year in Geneva and also Frankfurt. This past week, they held their very first workshop in NYC and right in the heart of Soho. It was an amazing experience to pow wow with trend experts, hair stylists and of course the product development team from P&G.
Day 1 consists of a brain monsoon (not just any storm) and lots of creative drawings from the Brooklyn based artist Joshua David Mckenney aka Joshua David. He made a lot of our fast & funky ideas come to life and helped get our wild thoughts out of paper. Here is some of his work.
We ended Day 1 at the delicious The Mercer Kitchen and went home with our heads spinning and our bellies full.
Scallops and Lentils and the first time I had fried sage!
On Day 2, we had a fiesta (not just any party) that solidified our ideas into tangible, ready to market products for professional salons worldwide. Complete with a Mexican inspired lunch. It was a great 2 days.
Our very international and diverse group consist of people from Canada, Australia, US, Hamburg, Paris, South America, Italy and Israel. The venue was historical, cool and inspiring. Hope I will get a chance to be back at Soho Soleil again.
What a fantastic experience and hope some of our ideas come to fruition in 2014.