• New York

    24 Hours in Soho

    As some of you know I have been working with Sturm und Drang throughout this year in Geneva and also Frankfurt. This past week, they held their very first workshop in NYC and right in the heart of Soho. It was an amazing experience to pow wow with trend experts, hair stylists and of course the product development team from P&G. Day 1 consists of a brain monsoon (not just any storm) and lots of creative drawings from the Brooklyn based artist Joshua David Mckenney aka Joshua David.  He made a lot of our fast & funky ideas come to life and helped get our wild thoughts out of paper. …

  • WorldWide

    36 Hours in Geneva

    I left New York last Saturday for a 3 day trip to Geneva for my 2nd beauty workshop with STURM und DRANG.  I was among 12 beauty experts from across the globe to come share our view point on product development, marketing concepts and injecting personality into a classic brand that is in the midst of planning a major comeback. The case study includes a hair care brand with heritage, a real fan following, superior formulation but a dated brand concept and in need of a new story to tell. For my creative day, I wore Silence & Noise Asymmetrical Tank Top from Urban Outfitters, Cebu Pants from TNA Aritzia and…

  • WorldWide

    36 hours in Frankfurt

    I had an eventful week!  On Monday night, I flew to Frankfurt to attend a beauty workshop for P&G and Wella for an international brainstorm.  Sali came from London, Donald came from Hong Kong and I came from New York to discuss various trends in hair, beauty in our local markets. It was a full day of beauty pow wows with STURM und DRANG, a German-based research institute and strategic consultancy! Here I am with the crew Yvonne Kai, NYC / Media Marketer & Beauty and Cosmetic Blogger / www.yvonnekai.com Donald Chiu, Hong Kong / Stylist, Make-Up Artist and Photographer / http://www.donaldchiu.com Sali Hughes, Brighton / Journalist, Writer and Beauty Columnist…