A few months ago, I was contacted by the Social Media person of Nygard introducing the brand to me. As they are doing massive rebranding and new media efforts, I was really excited to see what they have brewing. Here is great background in from our friends at Wikipedia:
On December 1, 1967, Peter Nygård used his life savings and an additional loan of $8,000 to purchase 20% of a woman’s clothing manufacturer. A few years later Peter Nygård owned the company and renamed it Nygård International.Nygård apparel manufacturing company was founded in 1967 in Winnipeg, Manitoba. It is now headquartered in Toronto, Ontario. Peter Nygård’s fashion concept retail store opened in Times Square in Manhattan on Friday, November 6, 2009.
If you want to find out more about Nygard, you are find them on Facebook here and follow them on Twitter here so you wont miss events.. (like their big 1 yr NYC store fashion show) the way I did! Hmph!
*HeyDoYou is for the cute, clever and connected*http://twitter.com/NygardPhillipa/