• New York

    Super Zoo 2024

    Trend alert everyone! I was able to go walk the show today and see all the new products coming to market. There are truly strides in innovation for foods, textures and flavors for animals. We all know dogs love pig ears but what about them with special flavors?

    The trend in creating alternative flavors is seen in various brands and the new yak cheese chew that we have all seen now come with flavors and little yeti treat holder that work similar to a Kong.

    Interesting notice on licensing! Two years ago we were all so exited about Kellytoys Squishmallow pet beds but I did not see them today. I only saw these darling Pororo water and food dishes for cats.

    Another word on clever merch and licensing, Clifford everything is coming soon!

  • New York

    EaZyHold Helps Children Adapt and Thrive

    Few things illustrate the spirit of determination as vividly as the children who use EaZyHold. This innovative and adaptable strap offers children, especially those facing challenges with fine motor skills or grip strength, a means to engage more fully in their world.

    From toddlers learning to feed themselves to young students participating in arts and crafts, EaZyHold empowers children to perform tasks independently, fostering confidence and self-reliance. This tool enables children to explore their abilities and engage in play, educational activities, and daily routines without feeling different.

    EaZyHold is a versatile silicone grip that’s ideal for summer camps, outdoor activities, and getting back to the classroom. Their colorful and adaptable design fits nearly any tool, enabling children to carry it to the playground, use it in sports, and beyond.

    • Get a grip on all your daily activities – at home, school, therapy, work or play – with these soft silicone cuffs you’ll grasp and control objects comfortably and confidently. 
    • It’s the only cuff that’s 100% food-grade silicone, hygienic, hypoallergenic, and made in 10 different sizes to fit every hand or limb, and any type of object.
    • EaZyHold adapts existing classroom implements with ease, for a unique fit for any child or adult.
    • Allows students to work at their own pace, and can be used and reused by multiple people infinitely.
    • Easily sanitized – just wipe clean with soap and water or wash in the dishwasher.
    • By enabling children to perform basic tasks such as eating and drawing independently, EaZyHold helps them develop confidence and self-reliance from a young age.
    • Children experiencing challenges with fine motor skills or grip strength are able to participate more actively in both play and learning activities. Even sports!
    • Available on Amazon and EaZyHold.com

    Founded by three sisters, the EaZyHold brand is a women-owned and family-run small business that wants to make independence more accessible for everyone.

    This 5 pack includes 5 EaZyHold universal cuffs for ages approximately 10 years to adult. The innovative utensil strap makes holding objects less work and more enjoyable.

    EaZyHold is a simple tool that allows adults and seniors to continue enjoying their everyday activities and favorite hobbies. EaZyHold’s soft silicone cuffs provide a comfortable and secure grip on objects, whether it’s holding a pen to write a letter, gripping a fork to enjoy a meal, or grasping a golf club for a round of golf.

    EazyHold is a handle you can put on any object for people who want to stay active and are experiencing conditions such as carpal tunnel, arthritis, tendonitis, or even those recovering from a stroke or limb loss. Its design is universal and easy to use – simply stretch it onto an object, slip your hand into the soft silicone cuff, and adjust it to fit your hand. EaZyHold offers those dealing with reduced grip strength or hand mobility a reliable solution, enabling them to continue engaging in daily routines and professional tasks without assistance.

  • My dog Cami

    How to Train Your Dog with Love + Science

    70% of dog owners reported either training their dog themselves or not implementing any formal training, according to a recent study in Animals (April 2024).

    HomeWith 65 million U.S. households counting at least one dog in the family last year, and dog ownership on the rise, more families are navigating how best to train their canines and deal with behavior challenges.

    In her forthcoming book, How to Train Your Dog with Love + Science: A Dog Lover’s Guide to Animal Behavior and Positive Reinforcement Training, Annie Grossman, owner and co-founder of School For The Dogs, whose thousands of clients include the pampered pooches of celebrities Amy Schumer, Olivia Wilde, and Jim Gaffigan, presents a science-based approach to dog training, showing how behavior can be changed without coercion and force.

    How to Train Your Dog with Love + Science features:

    Speaking the dog’s language: Very few books speak to the importance of two-way communication between dogs and their owners as well as building a strong relationship with your dog and the role that plays in training.

    Backed by science: The dog training techniques outlined in this book use behavioral science to not only teach the “how “but the “why,” to make learning more effective.

    A great tool, no matter where you live: Most training books and classes have a suburban bias, but this book speaks to training a dog in all types of living: urban/city centers, apartment living, etc.

    Written by an in-demand expert: The author founded the New York City-based School For The Dogs and has worked with a number of high-profile celebrities and thousands of clients globally thanks to virtual class options.

  • New York

    Olympic Feat-s: Kerasal Provides Essential Footcare Solutions for Athletes

    As the world’s top athletes compete in the 2024 Summer Olympics in Paris, they’re up against all sorts of physical challenges, especially when it comes to keeping their feet in peak condition. That’s where Kerasal®, steps in. Renowned for its outstanding foot and nail care products, Kerasal is committed to helping athletes tackle common foot problems so they can give their best performance. Whether you’re an Olympic star like Sydney McLaughlin-Levrone, who powered through the U.S. Olympic Trials despite losing toenails, or just someone who enjoys staying active every day, Kerasal has got you covered. These products aren’t just for the elite—anyone can benefit from the same top-tier foot care that helps athletes achieve great feats.

    Athletes often encounter foot-related problems due to the demanding nature of their training and competition schedules. Issues such as dryness, cracking, athlete’s foot, and nail damage are prevalent. Untreated nail fungus, for instance, can damage the structure of a toenail until it falls off. Serious infections can thicken the nail and cause debris to build up underneath, leading to separation. Fungal infections thrive in warm, moist environments, common in athletic settings. Kerasal offers solutions to renew the appearance of nail damage, and soften severely dry skin and cracked heels, , ensuring athletes can maintain their feet and nails.

    Sydney McLaughlin-Levrone’s story highlights the challenges athletes face. Despite losing two toenails before the U.S. Olympic Trials heats, she dominated the competition, showcasing the importance of foot care in achieving peak performance. Reflecting on her experience, Sydney shared, “We wrapped them up and just got through it. It’s part of being an athlete—you push through the pain to achieve greatness.”

    Tonja Buford-Bailey, a 3x Olympian and track coach, emphasizes the importance of foot care. “As a track coach, I’m always on my feet, and so often at the end of the day, my feet are tired. This product moisturizes, exfoliates, and smooths. With Kerasal Intensive Foot Repair, you’ll see results in just one day,” she said.

    Kerasal’s comprehensive line of foot and nail care products provides visible results, making it the top choice for athletes. These products are designed to refresh, renew, and condition feet:

    – Kerasal Multi-Purpose Nail Repair Patches: These innovative adhesive patches deliver healthy-looking nails, addressing various challenges like thickness, ridges, discoloration, brittleness, roughness, or gel/acrylic nail damage.

    – Kerasal Intensive Foot Repair Ointment: Offers visible results in just one day by loosening hard, dry skin to deeply moisturize and soften severely dry skin and cracked heels.

    Kerasal Nighttime Intensive Foot Repair Ointment: Provides the same visible results overnight with added Lavender, Chamomile, and Essential Oils, working while you sleep.

    Kerasal Fungal Nail Renewal: Targets common signs of fungal nail damage including discoloration, brittle nails, thickness, roughness, and ridges. This product was developed by a dermatologist and contains clinically proven ingredients. Over 60K reviews on Amazon! Also available in a patch format to wear while you sleep.

    Kerasal 5-in-1 Athlete’s Foot Invisible Powder Spray: This spray works to relieve symptoms while preventing recurrence and helps as a foot deodorizer.

    Whitney Kopp, Head of Kerasal, shared, “We are thrilled to support our athletes with products that offer visible results and contribute to their overall performance and well-being. Our range of footcare solutions is designed to meet the unique needs of athletes, ensuring they can compete at their best without being held back by foot issues.”

    Understanding the critical role of proper hygiene and sanitation, especially in a high-stakes environment like the Olympics, Kerasal emphasizes the importance of comprehensive foot care routines to prevent infections and maintain healthy-looking feet. By offering products that deliver proven results, Kerasal ensures that athletes, professional and casual alike, can focus on their performance without worrying about their feet.

    About Kerasal

    Kerasal is a complete foot and nail care line that offers visible results. For more information about products and to purchase online, visit the Kerasal store page on Amazon.

  • My dog Cami

    Bark&Spark Announces the Exciting New Formula of Their Omega Chews for Dogs

    Bark&Spark is thrilled to announce its updated formula for the Omega Chews for Dogs. Each serving now contains 500mg of Omega (EPA+DHA), providing powerful itch and allergy relief, soothing dry, itchy skin, and reducing shedding. The chewable supplement also supports skin and coat health while promoting strong hips and joints, brain function, heart health, and immune support.

    This latest update complements their highly regarded range of supplementsprobioticship & joint chews, and more. Designed to ensure dogs receive the essential nutrients often missing from their diets, the new formula promotes overall health and well-being.

    Bark&Spark distinguishes itself in the pet supplement industry with its unwavering commitment to excellence and cost-effectiveness. Dedicated to raising awareness about the prevalence of ineffective “empty” supplements, Bark&Spark provides comprehensive information on the benefits of their high-quality products. This empowers customers to make informed purchasing decisions, ensuring their pets receive the best possible care.

    As pet parents themselves, Bark&Spark understands the need for top-notch products that don’t break the bank while genuinely enhancing pet health. Unlike other pet brands, Bark&Spark ensures customer satisfaction by offering 24/7 customer support, crafting their products with the best possible human-grade ingredients, and batch-testing all products for purity.

    Bark&Spark’s new Omega Chews formula is a testament to the company’s mission to provide the best possible care for pets. With natural ingredients and a focus on essential health needs, these chews are set to become a staple in the diets of dogs everywhere.

    Customer Reviews:

    “Bark&Spark supplements are great! Our pets went from experiencing joint pain to wild! They have more energy than I do!” – Theresa B.

    “Thank you, Bark&Spark! You are saving us $70 a month on the prescription allergy meds we used to give our dogs. These chews work especially well and are so much better for them than expensive synthetic man-made drugs that can cause side effects.” – Julie Mettert-Vann

    A Trusted Name in Pet Health

    For five years, Bark&Spark has been a reliable name in the pet industry, selling over one million jars of supplements worldwide. Bark&Spark is poised for significant expansion, with plans to develop new product lines based on customer demand and evolving pet health concerns. Future initiatives include:

    • Introducing specialized supplements for senior pets.
    • Implementing eco-friendly packaging options.
    • Expanding global distribution to reach pet lovers around the world.
    • Supporting pet shelters globally, ensuring every dog has access to affordable health boosts.

    Jane Rivera, Senior Lead Marketer at Bark&Spark, expressed her excitement about the company’s future: “We understand the gaps in pet diets and strive to offer products that truly make a difference. With good hearts and solid plans, we are excited to take our company to the next level and help even more pets worldwide.”

    About Bark&Spark

    Bark&Spark was created for dog lovers and enthusiasts who refuse to compromise on their pets’ health. The company believes in the strong bond between pets and their owners and aims to ensure that dogs are free from pain, suffering, and discomfort, allowing them to live long, happy lives. Their mission is to provide the cleanest, highest-quality, and most effective products to all pet owners.

    For more information, connect with Bark&Spark on Instagram or visit www.barkandspark.com.

  • Beauty

    Smoosh: The Zero-Waste Grooming Brand

    Smoosh launched in January 2024 to reimagine how we wash with a soap-embedded body tool engineered to provide an endless lather and full body exfoliation single handedly. Recognized by SHAPE Skin Awards for Best in Body Innovation, Smoosh hopes to reduce the 400 million plastic loofahs and 1 billion plastic body wash bottles that are disposed of yearly.

    Smoosh is engineered so the bar soap secures within the exfoliation tool an endless lather achieved single handedly. This design minimizes soap waste, extends the longevity of your soap bar, and is an eco-friendly swap to disposable plastic body wash bottles.

    With Urban Outfitter’s core shopper being Gen Z, the addition of sustainably minded companies like Smoosh is the perfect fit. Generation Z is proactively making changes in lifestyle and shopping habits to minimize eco-impact. A recent study shows 62% of Gen Z prefer to buy from sustainable brands and 73% are prepared to pay higher prices for ethically sourced and manufactured products [First Insight].

    “We’re thrilled to bring Smoosh to Urban Outfitters and share our zero-waste products with a wider audience. This partnership not only puts sustainable choices on the shelves but also empowers consumers to make a positive impact with every shower.” — Adam Simone, co-founder and innovative mind behind Smoosh.

    Smoosh launched their Sage Body Scrubber ($29) and best-selling Cedarwood-Bergamot Smoosh Soap 2-pack ($12) in 19 Urban Outfitters storefronts located in the nation’s top college towns across the country. To experience the full line of Smoosh soaps, visit UrbanOutfitters.com now. For more information about Smoosh and to stay up to date with the latest brand announcements, please visit getsmoosh.com.

    About Smoosh:
    Smoosh is introducing a new way of lathering up with an embedded bar soap design for a continuous lather and full body exfoliation in the palm of your hand. Each year, more than 1 billion plastic body wash bottles are trashed. With Smoosh? Zero. Rethink your shower routine; increase lather, decrease waste, and feel sensationally clean.