Aldo launched their new line of fragrances, “A is for Aldo”, available in stores yesterday. The line features five scents, three for women and two for men, as defined by the colors red, blue, and yellow.

So, with growing suspicions at this new endeavor, I visited the store to get a better idea of what it’s all about. The scents, available in three sizes, 75mL bottle, 35mL bottle, and a convenient 10mL spritzer, are all one of a kind. Each color uniquely caters to each person’s ideal scent. The women’s Red scent is fresh, clean, and sophisticated. The Yellow is fruity and fun, with a citrusy finish. The Blue, fit for a glamour girl, is sexy and floral. For men, the colors Red and Yellow are classic and clean, and sporty and woodsy respectively. SCENTS DEFINED BY COLOR, COLOR DEFINED BY YOU

“Scents can be complex, but everyone knows their favorite color. It’s never been easier to find yourself,” says Douglas Bensadoun, ALDO Creative Director.