• New York,  WorldWide

    GAME-CHANGING PRODUCTS, LIFE-CHANGING RESULTS! – NEW 48 SHADES! IT Cosmetics Bye Bye Under Eye

    IT’s your life-changing concealer – NOW AVAILABLE IN 48 SHADES! We are BEYOND EXCITED to share the ULTA exclusive launch of our #1 best-selling concealer, IT Cosmetics Bye Bye Under Eye, has expanded its shade range to 48 true-to-skin shades with Expression Proof™ Technology that won’t crease or crack!

    Developed with plastic surgeons, Bye Bye Under Eye Full Coverage Anti-Aging Waterproof Concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is now available in 48 true-to-skin shades! Infused with anti-aging, skin-loving ingredients and high-performance pigments, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. It’s your Expression ProofTM and waterproof innovation. Finally, a multitasking, full-coverage concealer that makes your skin look younger!

    Bye Bye Under Eye is infused with anti-aging ingredients including hydrolyzed collagen, peptides, vitamins, hyaluronic acid and antioxidants.

    Why You’ll Love IT?

    • #1 best-selling,* award-winning concealer
    • Full-coverage, anti-aging, won’t crease or crack
    • Expression Proof TM and Waterproof
    • Highly pigmented, covers everything Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
    • Clinically tested to make your skin look younger!

    The product is NOW available to purchase exclusively on ULTA.com and in ULTA Beauty stores starting August 26th.

    About IT Cosmetics

    Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at ULTA Beauty, Sephora, QVC, Macy’s, Selfridges and itcosmetics.com. Discover it. Love it. Believe it.

  • New York,  WorldWide

    National Lipstick Day Look by IT COSMETICS and Melissa Classy

    Give a woman the right lipstick, and she can conquer the world!

    💄

    Celebrate National Lipstick Day on July 29th with IT Cosmetics! Find your perfect shade and make IT love at first swipe!

    Available 7/29/18 for 24 HOURS ONLY!!

    ·        Receive 15% off all lip products + a free Je Ne Sais Quoi Lip Duo ($48 Value) with any $60 itcosmetics.com purchase

    ·        Use code LIPDAY2018 at checkout

    Je Ne Sais Quoi Lip Treatment $24

    This lip innovation contains essential butters and oils, hyaluronic filling spheres and antioxidants. It’s also formulated with Vitality Lip Flush Technology and features special pigments that react with the warmth of your lips to create a beautiful pop of color that lasts!

    Vitality Lip Flush 4-in-1 Reviver Lipstick Stain $20

    Developed to give that long-wear flush of naturally pretty color, the Anti-Aging hydration of a super luxe treatment lip balm, and are infused with a powerful stain that doesn’t dry out your lips. Packed with good for you anti-aging antioxidants including vitamins A, C, E, acai, green tea and white tea; Vitality Lip Flush protects and wards off free-radicals all day long.

    Your Lips But Better™ All-Day Waterproof Lip Liner Stain $20

    This game-changing lip liner, primer and long-wearing stain delivers gorgeous, velvety color that’s clinically shown to be waterproof for up to 8 hours of wear!

    Don’t keep your lips sealed on this amazing deal!

    👠

    Give a woman the right heels, and she can conquer the world as well!

    To match your it look, Melissa Shoes definitely is the one you should choose.

    Melissa is rolling out their fall/ winter collection and today and launched this amazing new style, the Melissa Classy. Sleek in design, the Melissa Classy is a perfect 2 inch heel with 2 straps and a slingback that’s actually comfortable due to the Melissa cushioned insole.

    The Melissa Classy
    Available in: Beige, Brown and Black
    Price: $115

    Minimalist shaped Classy has something new this A/W ’18: a 6 cm boost, sure to take you higher while providing the comfort that only an uncomplicated heel can offer.

    Link to Retail: http://shopmelissa.com/preview-aw18/32348-1003-5-melissa-classy-high#272=414

    👩

    Hey, girls! Let’s conquer the world together!

  • New York,  WorldWide

    Something I Prepared for July 4th

    I’m sure if you are like me, you are getting very excited for the holiday weekend! I hope you have some fun get-a-ways planned, but until then, I wanted to present you with some fun holiday weekend essentials.

    What should I wear?

    Time to slide into the holiday weekend with Melissa!

    Melissa Cosmic II
    Price: $90

    The most birkin inspired model, it’s back and better than ever for Summer. Where before they were parallel, the straps now cross. Basic and modern, it’s the perfect model to give some life to your modern chic looks.

    Link to Retail: http://shopmelissa.com/preview-aw18/32295-50552-5-melissa-cosmic-ii#272=553

    Melissa Fluffy II
    Price: $75

    It its newest version, this flat sandal has a horizontal bow and the elegance of its simplicity stands out with bicolor details.

    Link to Retail: http://shopmelissa.com/preview-aw18/32356-50739-5-melissa-fluffy-ii#272=651

    Melissa Beach Slide Platform
    Price: $105

    The sporty slide gets a novel touch. A sole with a little boost and a new cutout for that extra cool look. Colors are basic and elegant.

    Link to Retail: http://shopmelissa.com/preview-aw18/32350-50600-5-melissa-beach-slide-platform#272=612

    Melissa + The Blonde Salad Collaboration

    Melissa the iconic Brazilian shoe brand, has teamed up with Chiara Ferragni of the Blonde Salad to design a limited edition version of the Soul beach slide. This 100% PVC flat will be available pink, coral and black.

    Link to Retail: https://shop.theblondesalad.com/us_en/shoes.html
    Price: $90 USD

    What should I look like?

    Love the way you look this summer! Celebrating your most beautiful you with these essentials from IT Cosmetics!

    Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging Waterproof Concealer 

    Infused with Drops of Light Technology™ for added radiance, your anti-aging waterproof concealer covers everything, and lasts all day without creasing or cracking!

     

    Bye Bye Pores Illumination™ Poreless Finish Airbrush Pressed Powder

    This finishing powder makes the look of your pores disappear while adding subtle radiance for the look of instant airbrushing and a lit-from-within glow!

    Heavenly Luxe™ Wand Ball Powder Brush No. 8

    This ultra-soft, round and tapered brush picks up and applies the perfect amount of powder for your most flawless results!

    Don’t show up empty handed at your 4th party!

    4th of July is always a good occasion to celebrate and share quality time with friends & family. Be the perfect party guest by contributing to the festivities with the ultimate gift that’s sure to please. The Bro Basket is spicing things up with its line of creative and ready-made gift baskets designed for all kinds of outdoor fun. From boozy baskets like The Vodka Martini, The Ultimate Whisky Sampler, Ultimate Beer Lover and Viva Tequila to the boozeless Mini BBQ Party and Poker Night, The Bro Basket caters to every event. A quick visit to The Bro Basket’s website will reveal an assortment of fun and affordable goodies that are guaranteed to heat up any party!

    Cali Craft Sampler Gift Basket

    As Pictured $49.95

    The Contents

    1 – Popcornopolis gourmet flavored popcorn – You cant give them beer and no way to soak it up
    2 – Three packs of Ferrero Roche fine hazelnut chocolates
    1 – BroBasket Pint Glass (16oz)
    1 – BroBasket Bottle Opener – So you dont have to sit through them trying to do that beer opening trick they think is cool ever again
    1 – Reusable BroBasket Tin

    The Craft Beer

    A variety pack of four 12oz bottles of craft beer from Firestone Walker, one of Southern California’s premiere craft breweries – Or customize it with a variety pack of the other awesome craft breweries we carry

    The Freebies

    2 – BroBasket Koozies
    1 – Greeting Card with your special message on it

    The Vodka Sampler Gift Basket

    $69.95

    Kick The Holiday Weekend Off Right!

    The Contents

    2 – Popcornopolis Gourmet Flavored Popcorn
    2 – Packs of Snyder’s Pretzels
    1 – BroBasket Branded Rocks Glass
    1 – Can of Sprite
    1 – BroBasket Reusable Tin

    The Booze

    2 – Bottles of Belvedere Premium Vodka (50ml)
    2 – Bottles of Grey Goose Vodka (50ml)
    2 – Bottles of Ciroc Vodka (50ml)

    The Freebies

    1 – Card with your special message

  • New York,  WorldWide

    IT Cosmetics – Memorial Day Travel Essentials!

    Time to plan a getaway? Of course long weekend is coming. For the first small travel at 2018, do you know there’s something must carry with you? To be organized but the same time you can carry your confidence and beauty everywhere.

    No matter you are enjoying the ice cream at small town like Chestnut Hill PA.

    Or you enjoy the outdoor time to explore more about the adventure.

    Here is what I plan to travel with me.

    See, what do I have?

    A cute luggage for sure,

    a pair of nice comfortable sneakers,

    the vitamin gummies I eat everyday,

    and the most important!

    I have IT cosmetics beauty bag!

    There is what are in my secret beauty bag.

    Bring IT along wherever your travels take you this summer! Our favorite minis are a must-have to keep you gorgeous on-the-go – IT is your perfect travel companion! With Memorial Day kicking off the summer season, now is the perfect time to discover your sunny day essentials!

    NEW! Bye Bye Pores Bronzer Poreless Finish Airbrush Bronzer $30

    This bronzing finishing veil airbrushes the look of your pores while instantly adding sun-kissed warmth to your skin! Plus, it’s infused with coconut extract and comes in a universally flattering shade!

    • The benefits of your best-selling, award-winning Bye Bye Pores—in a bronzer!
    • Airbrushes away the look of pores while instantly adding sun-kissed warmth to your skin, all without creasing or cracking
    • Talc-free, oil-free universally flattering shade—great for a wide variety of skin types and tones
    • Coconut extract, anti-aging collagen, hyaluronic acid, peptides and vitamins A, C, and E

    Your Skin But Better™ CC+™ Cream with SPF 50+ Travel Size $15

    It’s your best-selling, award-winning color-correcting full coverage, anti-aging hydrating serum and SPF 50+ physical sunscreen—all in one step!

    Delivers 7 products, all in one!

    • Full-coverage foundation
    • SPF 50+ UVA/UVB broad-spectrum physical sunscreen
    • Brightening color corrector
    • Hydrating anti-aging serum
    • Poreless finish primer
    • Dark spot concealer
    • Moisturizing day cream

    Secret Sauce™ Clinically Advancedziraculous Anti-Aging Moisturizer Travel Size $20 
    Instantly hydrate and transform your skin with this luxurious, clinically advanced moisturizer that’s infused with a combination of penetration-enhancing fermented ingredients for anti-aging results!

    • Luxurious, clinically advanced moisturizer instantly hydrates and transforms your skin
    • Secret Sauce™ Fermented Complex deeply absorbs for powerful anti-aging results immediately and over time
    • Drops of Light Technology™ Concentrate, bioluminescence and diamond powder for youthful-looking radiance
    • Anti-aging peptides, hydrolyzed collagen, hyaluronic acid, licorice root and vitamin C

     

    Miracle Water 3-in-1 Tonic Travel Size $15 
    Maximize the results of your skincare routine with this no-rinse treatment that combines your Skin-Brightening Radiance Booster, Anti-Aging Treatment Essence and Skin-Softening Micellar Cleanser in one step!

    • Innovative tonic is your Skin-Brightening Radiance Booster, Anti-Aging Treatment Essence and Skin-Softening Micellar Cleanser—all in one product!
    • Secret Sauce™ Fermented Complex helps increase absorbency and maximize the efficacy of your moisturizers and serums
    • Drops of Light Technology™ Concentrate, bioluminescence and diamond powder give the look of youthful radiance
    • Anti-aging peptides, hydrolyzed collagen, rose, aloe, rice, chamomile, green tea water, licorice root and vitamin C

     

    Brow Power™ Universal Brow Pencil Travel Size $12

    The budge-proof formula looks like real hair, and its universal shade transforms to every hair color based on pressure!

    • Universal, transforming shade that matches all hair colors
    • Formulated to adhere to skin and to mimic the look of real hair
    • Long-wearing formula won’t budge or smudge
    • Brow enhancing and conditioning benefits

      

    Bye Bye Makeup™ 3-in-1 Makeup Melting Cleansing Balm Mini (NSRP)

    Your 3-in-1 hydrating, sulfate-free cleanser, purifying instant makeup remover and anti-aging, skin-softening serum removes all traces of makeup, even waterproof, without stripping your skin!

    Delivers 3 products in 1 formula:

    • Hydrating, sulfate-free cleanser
    • Purifying instant makeup remover
    • Anti-aging, skin-softening serum

     

    Bye Bye Under Eye Illumination™ Full Coverage Anti-Aging Waterproof Concealer (NSRP)

    Infused with Drops of Light Technology™ for added radiance, your anti-aging waterproof concealer covers everything, and lasts all day without creasing or cracking!

    • #1 best-selling, award-winning formula, now with Drops of Light Technology™ for instantly brighter skin
    • Full-coverage, anti-aging, never creases
    • Highly pigmented, covers everything
    • Anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
    • Clinically shown to make your skin look younger!

    Bye Bye Pores Illumination™ Poreless Finish Airbrush Pressed Powder (NSRP)

    This finishing powder makes the look of your pores disappear while adding subtle radiance for the look of instant airbrushing and a lit-from-within glow!

    • Best-selling, award-winning Bye Bye Pores Pressed™ formula, infused with subtle radiance for a lit-from-within glow!
    • Bye Bye Pores Optical Blurring Technology™ blurs the look of imperfections for a flawless finish
    • Drops of Light Technology™ illuminates your skin without glitter or shimmer
    • Talc-free, universal Radiant Translucent shade won’t settle into lines or pores, and is ideal for all skin types and tones
    • Anti-aging silk, hydrolyzed collagen, antioxidants and peptides

    Heavenly Luxe™ Wand Ball Powder Brush No. 8 $48

    This ultra-soft, round and tapered brush picks up and applies the perfect amount of powder for your most flawless results!

     

    A selection of these IT travel essentials are currently available for purchase on itcosmetics.com

     

  • New York,  WorldWide

    IT Cosmetics – Mother’s Day Essentials

    IT’s time to celebrate the woman whose love knows no boundaries! This Mother’s Day, let IT Cosmetics help you make Mom feel her most beautiful and remind her why she means the world to you! Below are a few beauty must-haves for moms to brighten up her special day!

    Mom, you have that certain JE NE SAIS QUOI that I admire!

    NEW! Je Ne Sais Quoi Lip Serum $24

    This lightweight lip-softening serum is infused with pure color pigments and essential butters and oils, plus hyaluronic filling spheres and antioxidants.  It’s perfect to wear on bare lips or under your favorite lip color to lock in moisture for your most beautiful smile!  Perfect for an IT Mom on the go!

    Mom, you are my SUPERHERO

     

    Superhero™ Mascara $24

    Features proprietary Elastic Stretch Technology that coats each individual lash in a volume-boosting, lengthening and ultra-conditioningblack cape of power and color, for your strongest, longest, thickest and most defined lashes yet!

    Superhero™ Liner $24

    Features proprietary Elastic Stretch No-Skip Technology and a Triple Black Pigment Complex that creates a super saturated, super black, super flawless line that won’t budge or smudge and becomes one with your lashes—no gaps or empty space!

    Mom, I am the CONFIDENT woman I am today because of YOU! 

    Confidence in a Cream™ $48

    This quick-absorbing super cream is designed to immediately immerse your skin in moisture, enhance the look of firmness and reduce the look of pores and discoloration.

    Confidence in an Eye Cream™ $38

    Features the same anti-aging benefits as Confidence in a Cream™, and transforms your entire eye area. Perfect for even the most sensitive skin, this revolutionary moisturizing eye treatment brightens the look of your eyes to make them appear instantly more awake.

    Head over to itcosmetics.com to find even more ways to celebrate Mom on her special day!

    • Receive a FREE 4 Piece Brush Set ($189.50 Value) with any $70 itcosmetics.com purchase

    Available 5/6/18-5/8/18 (5:00pm EST)

    Receive Free 2 Day Shipping on $55+ itcosmetics.com purchase to receive gifts in time for Mother’s Day!

  • New York,  WorldWide

    IT Cosmetics 2017 Holiday Collection

    With the holiday season upon us, I wanted to pass along IT Cosmetics’ 2017 Holiday Collection!

    IT Girl Eye & Cheek Palette – $48 (ULTA Beauty)

    All That Shimmers Brush Set – $58 (ULTA Beauty)

    Chic in the City Brush Set – $68 (ULTA Beauty)

    CC Cream Ornament – $15 (ULTA Beauty)

    Superhero Mascara Ornament – $12 (itcosmetics.com)

    Confidence in a Cream Ornament – $16 (ULTA Beauty)

    Kabuki Ornament – $19.50 (ULTA Beauty)

    Je Ne Sais Quoi Your Perfect Pink Duo – $24 (ULTA Beauty)

    Treat Your Skin with Your IT Best-Sellers – $48 (Sephora)

    Your Most Beautiful Eyes Set – $15 (Sephora)

    Heavenly Luxe 6 Pc Travel Brush Set – $50 (itcosmetics.com)

    Travel with IT Brush Roll – $35 (itcosmetics.com)