-
Black Girl Magic with ItCosmetics
Guest post by Shannon McNeal
it Cosmetics is living up to their hype! it Cosmetics is different from other brands because it makes sure their products don’t harm your skin. They also don’t harm animals! Yes, it Cosmetics is a cruelty-free beauty brand that works with plastic surgeons to benefit your skin.
I had the opportunity to try out many samples including Bye Bye Lines Foundation, Your Skin But Better CC+ Powder, Confidence in Your Glow 3-in-1 (bronzer, highlighter, and blush), and the Bye Bye Breakout Concealer.
With it Cosmetics’s Bye Bye Lines Foundation, you get 100% coverage with a little portion. When I used the foundation, it only took me three squirts to cover my entire face. Your face feels very light with the coverage as well. No cake-y feeling! This foundation is an invisible coverage promoting anti-aging, smooth-feeling skin.
After I used the foundation, I turned to the Your Skin But Better CC+ Powder as a finishing veil. With the 50+ SPF, it controls the look. By that, I mean there’s no oily finish when in hot, humid weather conditions.
The Confidence in Your Glow 3-in-1 is used for contouring your makeup layout. I tested the highlight on a relative’s skin as well as my own and there is no difference in clarity on both of our skin tones (I’m more on the darker side). Because of this, I can vouch for darker skin tones with it Cosmetics.
Anyway, darker skin-toned people tend not to use blush so this was also tested on my relative and it’s a perfect ratio of pink to red without looking like you just got done filming a movie scene!
Last, not least, the Bye Bye Breakout Concealer is for last minute use. When I realize I miss a spot on my face, this little tube comes a long way. The best part about this concealer is the fact that it targets oily/acne prone skin.
Throughout this whole process, my face never felt heavy or dirty. It will give you a professionally clean look. I recommend trying this beauty line. Your skin will thank you.
-
TONIGHT! IT Cosmetics Today’s Special Value!
IT Cosmeticsʼ IT’s Your Top 5 Superstars and More! 6-Piece Collection gives you the power to experience innovative, problem-solving products that give you life-changing results for beautiful-looking skin, lashes, brows and lips! This Today’s Special Value® is scheduled to debut on QVC on Saturday, November 11, 2017 at midnight (ET) and will be offered for one day only! Each day, QVC picks one special item they believe shoppers will love, and offers it at an exceptionally low price from midnight (ET) until 11:59 p.m. (PT) that day.
Inside the collection: This exclusive 6-piece collection features the products you’ve told us are most life-changing for you, plus a groundbreaking new brush! While your best-selling, QVC® Customer Choice® award-winning CC+ Cream with SPF 50+ is your one step for color-correcting full coverage and anti-aging skincare, Bye Bye Pores Illumination is your revolutionary translucent finishing powder for airbrushed-looking skin and a lit-from-within glow. Also included is Brow Power Universal Brow Pencil to create your most beautiful, natural-looking brows, Superhero Elastic Stretch Volumizing Mascara to transform the look of your lashes with super length and super volume, and Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment to smooth the look of your lips and give them a rosy flush of color. And because great brushes help give you great-looking skin, it also includes your new Heavenly Luxe Complexion Perfection Foundation Globe Brush, which is cruelty-free and designed to do the work for you and deliver the look of your most airbrushed finish!
Shop IT on QVC
Tune in to QVC on Saturday, November 11, 2017 throughout the day for more details on the IT’s Your Top 5 Superstars and More! 6-Piece Collection. About Each Product: Je Ne Sais Quoi Hydrating Color Awakening Lip Treatment Featured in a beautiful rose shade, your lip-loving innovation gives you intense hydration, plus a natural-looking pretty flush of color—and is infused with essential butters, oils, hyaluronic acid and antioxidants.
Brow Power Universal Brow Pencil
Your original brow phenomenon is infused with a blend of brow-loving ingredients including biotin and saw palmetto, and features a unique oval tip that mimics the look of real hair! This revolutionary long-wearing pencil adheres to skin, and comes in one universal shade that adjusts to all hair colors.
CC+ Cream with SPF 50+ Color Correcting Full Coverage Cream Your bestseller is your one step for color-correcting full coverage, anti-aging skincare and SPF 50+ broad-spectrum sunscreen! This multitasking beauty miracle helps to cover the appearance of imperfections for your most flawless-looking complexion.
NEW! Heavenly Luxe Complexion Perfection Foundation Globe Brush
Featuring an ultra-plush, globe-shaped brush head and a luxurious holographic handle, this game-changing brush is easy to use and is designed to help provide an airbrushed look to your skin! It pairs perfectly with your included CC+ Cream with SPF 50+ and Bye Bye Pores Illumination, plus all your other favorite foundations and powders!
Bye Bye Pores Illumination Poreless Finish Airbrush Pressed Powder
This revolutionary powder combines the benefits of your original best-selling Bye Bye Pores with subtle radiance for airbrushed-looking skin and a lit-from-within glow—all in one compact! Plus, the translucent shade is suitable for all skin types and tones!
Superhero Elastic Stretch Volumizing Mascara In a test, your must-have mascara increased the appearance of lash volume by an average of 500% after just one coat!* Infused with unique Elastic Stretch Technology, it helps stretch the look of your lashes wider and longer. *Results observed in a clinical study.
About IT Cosmetics
Developed with plastic surgeons, IT Cosmetics creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics is a top beauty brand sold at QVC, ULTA Beauty, Sephora, Selfridges and itcosmetics.com. Discover it. Love it. Believe it.
-
Love is the Foundation
Love it. Live it. Give it.
From our IT Girls to our IT Fighters and IT Survivors, IT Cosmetics™ lives by the belief that beauty can change the world! Together, they’ve donated over $27 million in products to the Look Good Feel Better® program to help women face the effects of cancer with confidence.
Foundation Brush
$30
NEW & LIMITED EDITION!
“it’s your flawless foundation brush that’s so much more than just a brush!”
This limited-edition brush is luxuriously crafted—and supports a good cause! For every Love Beauty Fully™ Love is the Foundation Brush purchased during Breast Cancer Awareness Month,IT Cosmetics™ will donate one to the Look Good Feel Better® program to help women face the effects of cancer with confidence. You’ll be giving the gift of joy and beauty to another woman, and to yourself, and that’s a beautiful thing!
Great Brushes Give You Great Skin!™
A must-have for every IT Girl’s brush collection, this ultra-chic foundation brush features a weighted, streamlined handle and unique heart-shaped head with densely packed, award-winning Heavenly Luxe™ cruelty-free hair for effortless, streak-free application of your favorite liquid, cream and powder foundations. Custom-designed for precision control, it does the work for you and gives you flawless-looking, airbrushed results every time!
Why You’ll Love IT
✓ Limited-edition brush for Breast Cancer Awareness month supports Look Good Feel Better®
✓ Densely packed, heart-shaped head and streamlined, weighted handle for effortless application
✓ Signature award-winning Heavenly Luxe™ cruelty-free, pro-hygienic hairs deliver a flawlessly airbrushed finish every time and never shed
✓ Pairs perfectly with your favorite liquid, cream and powder foundations
Shop IT
Love Beauty Fully™ Love is the Foundation Brush is available at ULTA Beauty and ULTA.com in October 2017.
Foundation that I recommend
Your Skin But Better™ CC+™ Cream with SPF 50+
IT’S YOUR #1 BEST-SELLING, AWARD-WINNING BEAUTY MIRACLE! Color Correcting Full Coverage Cream + Anti-Aging Hydrating Serum + SPF 50+ UVA/UVB Broad Spectrum Physical Sunscreen
Now in 7 Shades!
$38Why You’ll Love ITDeveloped with plastic surgeons, it truly gives you full, flawless, perfect coverage and protects your skin with SPF 50+ UVA/UVB broad-spectrum physical sunscreen.
Clinically shown to give you 179% of skin hydration, smooth skin texture and enhance skin brightness, this breakthrough color-correcting cream never creases or cracks and instantly camouflages skin imperfections including dark spots. Plus, it’s infused with an advanced anti-aging serum made of hydrolyzed collagen, peptides, niacin, hyaluronic acid, antioxidants and vitamins A, B, C and E that work in harmony to diffuse the look of wrinkles, minimize pores and give you a more radiant, supple and flawless-looking complexion.
Take the #ITCCchallenge!
Share your “before” and “after” using CC+™ Cream SPF 50+ to celebrate your most beautiful you, and help women everywhere face the appearance-related side effects of cancer with confidence.
1 Social Post = $1 Donated
About IT Cosmetics™
Developed with leading plastic surgeons, IT Cosmetics™ creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting-edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics™ is a top beauty brand sold at ULTA Beauty, QVC, Sephora and itcosmetics.com. Discover it. Love it. Believe it.™
-
IT Cosmetics CEO Calls Out Beauty Industry, Calls for Change
Last Friday, IT Cosmetics founder and CEO, Jamie Kern Lima, accepted the CEW Achiever Award and took her acceptance speech as an opportunity to call for change within the beauty industry. Since then, the speech has gone viral and the video has already reached 1 million views!!!
In her speech, Jamie challenged the industry with important questions about the images of beauty that are being put out into the world today. “How will these images impact your mothers, and your sisters, and how will they impact your daughters?” In closing her speech she asks, “What will you do with the power that is you?”
Jamie Kern Lima, Co-Founder and CEO of IT Cosmetics, calls for change and rallies industry leaders to rethink the images of beauty they put out to the world, while being honored today by Cosmetic Executive Women (CEW) with the prestigious Achiever Award at the Hilton Midtown in New York City.
Watch now: http://bit.ly/2xGX19c
“We did something at IT Cosmetics that has never been done before in luxury beauty—we became a top-selling brand by using real women of all shapes, sizes, skin tones and skin issues,” says Kern Lima. “Our success is proof to the beauty industry that you don’t need to use unattainable images of aspiration for women to buy your products. I think women are tired of seeing images that don’t look like them. When it comes to the images of beauty that we see as women, I believe IT Cosmetics is proof that the power of the people is greater than the people in power! It’s time for change.”
Kern Lima started IT Cosmetics™, a luxe makeup and skincare company, in her living room and recently sold the company to L’Oréal. The purchase was L’Oréal’s largest acquisition to date and made Kern Lima the first female CEO in L’Oréal’s 100+ year history.
Prior to launching IT Cosmetics™, Kern Lima was an award-winning TV News anchor with beauty challenges including sparse brows and sensitive skin, and could never find products that truly worked. She felt there must be other women out there like her, who want clinically proven, skin-loving, problem-solving makeup and skincare products that truly work! And that’s when IT Cosmetics™ was born. Two years after launching the brand, Kern Lima went on air at QVC with Bye Bye Under Eye™ Concealer and in 10 minutes, it sold out completely. Today IT is QVC’s top-selling makeup line, and a top selling brand in ULTA Beauty and Sephora. IT Cosmetics™ has received more than 30 QVC Customer Choice Beauty Awards, and was also honored with the WWD Beauty Inc. Prestige Brand of the Year.
Kern Lima graduated valedictorian from Washington State University, and received her MBA from Columbia University. She was recently named on the 2017 Forbes Magazine’s Most Successful Self-Made Women List, the Goldman Sachs’ 100 Most Intriguing Entrepreneurs, WWD’s 50 Most Powerful Women in Beauty and is part of the Harvard Women’s Leadership Forum. She also received the EY Entrepreneurial Winning Women Award. Kern Lima is energized by an unremitting passion to inspire and empower women and has been featured on Good Morning America, TODAY Show, CBS This Morning, NIGHTLINE, Joel Osteen and in The New York Times, Marie Claire, SHAPE, WWD, GLAMOUR, COSMOPOLITAN, New York Magazine, The Wall Street Journal, and many more.
When Kern Lima’s not appearing live on QVC in many of IT Cosmetics 200+ shows annually, she works passionately with many philanthropic partners including Look Good Feel Better®, where IT Cosmetics has donated over $27 million in product to date to help women face the effects of cancer with confidence.CEW is the premier organization for cosmetic industry professionals and the Achiever Awards ceremony is held annually to celebrate the accomplishments of women leaders in the cosmetics industry, and serve as inspiration for future leaders and companies to support women’s advancement. This year’s other CEW Achiever Award honorees include Barbara Calcagni, President, NARS Cosmetics; Maureen Kelly, CEO and Founder, Tarte Cosmetics; Gemma Lionello, Executive Vice President, GMM, Accessories and Beauty, Nordstrom; Loretta Miraglia, Corporate Senior Vice President, Global Brand Product Development and Innovation, La Mer; and Kelly Vanasse, Vice President, Communications, P&G Global Business Units.
About IT Cosmetics™
Developed with plastic surgeons, IT Cosmetics™ creates clinically tested, innovative, problem-solving makeup and skincare products that harness cutting edge anti-aging technologies and high-performance skin-loving ingredients to provide you with serious beauty solutions that help you look and feel your most beautiful! IT Cosmetics™ is a top beauty brand sold at ULTA Beauty, QVC, Sephora, itcosmetics.com and Selfridges. Discover it. Love it. Believe it.™
For more information on IT Cosmetics™, visit itcosmetics.com. -
Best Summer Skin Care Products
- PCA SKIN Sheer Tint Broad Spectrum SPF 45 ($49;PCASKIN.com)
This light, silky broad spectrum sunscreen is formulated with a universal tint, to match most skin tones. Added antioxidant protection and water resistant makes this the perfect sunscreen for a glow. Use it alone or wear it under makeup for a flawless finish.
- Tested to protect the skin for 80 minutes in water or while sweating
- Protects against aging UVA rays and burning UVB rays
- Purely physical formula: Titanium Dioxide (6%) and Zinc Oxide (8%) provide broad spectrum UV protection by reflecting, scattering and absorbing UV rays
- Awarded the Skin Cancer Foundation Seal of Recommendation
Key Ingredients:
Ubiquinone (CoEnzyme Q10) – a potent antioxidant that fights free-radical damage. This is especially useful, as UV exposure generates free radicals in the skin.
Iron Oxides – can be naturally occurring or synthesized and are commonly used to impart natural color into topical products.
Dimethicone – a silicone that contributes to the luxurious slip and finish of this tinted SPF.
What I thought: This actually went on very smoothly and created a easy morning routine with SPF. I liked that the scent is very mild and it was able to smooth out pores and imperfections.
Paula’s Choice introduces NEW RESIST Omega+ Complex ($36, available tomorrow on PaulasChoice.com). Light in texture but heavy on beautiful results, this serum hydrates, rejuvenates, and softens skin from the first use.
Additionally, RESIST Omega+ Complex is formulated with a specially selected combination of essential omega fatty acids – including chia, flax and passion flower – designed to strengthen skin’s moisture barrier and help fight environmental damage and signs of aging.
What I thought: I have been looking for a serum to use with my daily night routine and Paula’s Choice Skincare has the ingredients I am looking for. With the dryness of the Las Vegas desert and summer approaching, I use this product every single night!
IT Cosmetics™ IT’s Your Bye Bye Breakthroughs
Bye Bye Makeup™ Formulated to be non-irritating, your 3-in-1 hydrating sulfate-free cleanser, purifying instant makeup remover and anti-aging serum leaves your complexion appearing soft, smooth and radiant!
What I thought: Love love love IT Cosmetics. I usually use makeup wipes or a foam cleanser but nothing cleans my entire face better than the Bye Bye Makeup. You only need a tiny bit and it takes everything off. This is a go-to and my skin has never been better.
-
IT Cosmetics – Mother’s Day Must-Haves!
Mother’s Day is sneaking up on you again, and IT Cosmetics is here to help answer the question you face every year – What do you get for the woman who has given you everything?! This year, IT are offering a bunch of IT girl essentials that will have your Mom feeling her most beautiful on her special day!
I can imagine how happy my mom would be when she receives these lovely gifts! They look definitely cute and of course the high-quality as well! Below are description and the links where you could get them.
Your Beautiful Basics Airbrush 101 5-Piece Face & Eye Getting Started Brush Set $58
NEW! Every woman needs the basic brushes in her makeup bag! Airbrush 101 is how you get started with brushes! Blend, blur, buff and perfect for a flawless airbrushed finish!
Your Face & Eye Essentials Mini 5-Piece Face & Eye Travel Brush Set $30
NEW! When it comes to brushes, start with the essentials! A great powder, eye shadow brushes and a liner brush can help get you ready in no time! 4 brushes to line, define, smoke out and blend. Plus the all-over complexion brush for all your basics from foundation to blush to illuminizer!
Je Ne Sais Quoi™ Lip Treatment $24
NEW! Our Je Ne Sais Quoi Lip Treatment is NOW AVAILABLE in a brand-new Rose shade! This treatment contains essential butters and oils, hyaluronic filling spheres and antioxidants for your softest, smoothest-looking results—and flushes to your perfect rosy pink! Perfect for an IT Mom on the go!
This award-winning Bye Bye Pores™ formula is infused with optical-blurring pigments which instantly diffuse the look of pores and discoloration! It’s filled with skin-loving ingredients like anti-aging silk, hydrolyzed collagen, antioxidants and peptides which will give your Mom a youthful flush!
