• Toronto,  WorldWide

    @WMCFashionWeek Day One Favourites!

    Check out our favourite shows from day one of World MasterCard Fashion Week. We LOVED the Mikhael Kale, LINE Knitwear, Beaufille and Sid Neigum shows! I’m used to seeing Fall/Winter collections full of black and dark colours, and I absolutely love that these designers stepped out the box and gave us lots of colours, prints, and textures. It was glorious! Check out some of our favourite pieces.



    Mikhael Kale FW14LINE KNITWEAR

    LINE Knitwear FW14SID NEIGUM

    Sid Neigum FW14BEAUFILLEBeaufille FW14

    What did you think of day one? What were some of your favourite shows?


    Photo credit: George Pimentel

  • Toronto,  WorldWide

    Event LOVE: Day Two @WMCFashionWeek #WMCFW


    The weather was still crap, but that wasn’t enough to stop all the fashionistas from coming down to then tents to catch their favourite shows. My favourite shows? DUY brought it! Line Knitwear was wonderful and of course David Dixon never disappoints. Day two was a good day, three more to go!



    Some video for you 🙂

    Happy Fashion Week-ing!


  • Toronto

    Toronto Frocktail Party 2012

    The 4th annual Frocktail Party was a huge success with more than 600 guests who came out to support the JDRF. This year’s event had a record breaking auction – nearly doubling the previous years raising $30,000. The Frocktail Party 2012 raised a total of over $55,000 which brings the four year total to nearly $150,000.

    Some of this year’s auction highlights include a custom suit from Garrison Bespoke taking the title of highest selling item, Suzanne Rogers Marchesa gown was the highest selling dress and the Smythe blazer donated by eLUXE sparked a major bidding war.

    Notable guests from the evening were Suzanne Rogers, Johnny Hockin, Tommy Ton, Stephen and Kirk from Greta Constantine, Jenna Bitove, Ainsley Kerr and John Muscat from Line Knitwear and Fashion Blogger Jay Strut.

    Photos by: http://oinkandcoo.ca – Lauren Green & David Han

  • Toronto,  WorldWide

    Video: Day Three @WMCFashion Week

    So after day two of World MasterCard Fashion Week, we were pretty disappointed and a little worried that the rest of Fashion Week was going to be um… boring. But as you can see from the picture, Mo and I had lots of fun! Bustle, LINE, VAWK, Cara Cheung and Melissa Nepton were some of my favourite shows.

    Highlights of the day?

    • Stacey McKenzie on the BUSTLE runway. She killed the runway, and the crowd was crazy with excitement!
    • The women in the crowd shamelessly flirting with the male models during the BUSTLE show. There was winking, lip licking, whistling… you name it they were doing it lol.

    A video for your viewing pleasure 🙂

    peace and love


    ps: awesome street style pics coming up next!

  • Toronto,  WorldWide


    I’m super excited to see the LINE collection tomorrow, and now you can be super excited too. Why? Because 10 of you have the chance to win tickets for you and a guest to see the LINE show tomorrow. ALL you have to do is email me at bella @ heydoyou.com with your first and last name. First come, first served. Confirmed winners will find their ticket at the front desk in the FDCC section; winner also get to sit in the FDCC section!

    Renee works it out in pieces from the SS11 collection.

    pic source

    Some info about LINE

    “Combining their distinct confidence in style and appreciation for simplicity, long-time friends John Muscat and Jennifer Wells recognized the need to revolutionize the face of knitwear in hopes to produce quality knits that accommodate both practicality and style. A timeless staple for any woman, Line exudes feminine class and luxury while identifying the need for comfort and ease. Created in 2000, Line was one of the first knitwear collections to push design possibilities to the max through draping, embellishment and exaggerated detailing. Muscat and Wells saw such an impressive reaction to Lines’ first season, the two began to obtain, their once visualized, lifestyle collection consisting of pieces that are both comfortable and trend setting. Composed of oversized sweaters, the infamous wrap cardigan and basic layering tanks, the innovative collection is exactly what the knitwear market was missing. The strategy of using premium fabrications fused with soft silhouettes has progressed Line into the novelty brand that it is today. Featured in publications such as Lucky, InStyle and Flare, Line has gained international exposure as well as a celebrity fan base including Jennifer Garner, Kate Bosworth, Jessica Biel and Taylor Swift.”

    Good luck!

    peace, love and health


  • Uncategorized

    LINE Knitwear

    Toronto based brand LINE gave the city’s fashion elite a new definition for knitwear, with the showcase of their Fall Winter 2010 runway collection “Pretty Dark.”   Designers Jennifer Wells and John Muscat put together a truly innovative show for Canadian Fashion and for knitwear as a fashion medium.  Up and coming supermodel Alana Zimmer, opened and closed the show which featured forty looks of chic and sexy knitwear from head to toe.  
    The winter fantasy feel of the clothing itself gave the eye a visual feast of various textures ranging from rows of luxurious cashmere ruffles and petals layered with silk chiffon, along with sumptuous hand knit patterns  that were both lush and deconstructed. The ethereal and artful creations had the room inspired by the groundbreaking design and surely will have many redefining their sweater choices for this coming fall.  The show ended after 15 minutes to an unanimous standing ovation and was an extremely proud moment for Canadian fashion.
    *HeyDoYou is for the cute, clever and connected*