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Smell like Jordin Sparks
American Idol Jordin Sparks has her own perfume launching next week. It’s name after her hit song, Because of You…
Wait, did she always look like Shakira? ummm no.. Cuz im pretty sure she looked like this.SMH at ‘Californication’ of every ‘celeb’ out there.*HeyDoYou is for the cute, clever and connected*
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Incanto Bloom
Last week I ran into my friend Jaylen and he was smelling just divine! He told me later that he was wearing Ferragamo… That’s why I’m so super excited to see this new fragrance for HER!
The Incanto Cult Collection presents its first line with the launch of Incanto Bloom.
A new concept, a new story to tell, even closer to the institutional Ferragamo world and dedicated to a more sophisticated universe.CONCEPT
Incanto Bloom reveals the fashionable and charming personality of a young, sophisticated metropolitan woman with a desire for the latest in chic. She loves natural beauty and likes to collect and exhibit icons of style.FRAGRANCE
Dazzling petals explode into a passionate blooming sensation. In harmony with the new Cult Collection universe, Incanto Bloom is bright, sophisticated, iconic. A lively and subtle twist of Grapefruit Flowers and Freesia introduces a wide, blossoming bouquet of Tea Roses and Champaca Flowers. Extroverted, glamorous and chic, a very special vibration caresses with Musks and sensual Cashmere Wood. A tantalizing floral fruity Eau de Toilette created by Sophie Labbé from IFF.PACKAGING
The Vara bow, one of the most recognizable symbols of the Ferragamo brand, represents pure Ferragamo style and femininity. The use of this iconic element in the packaging communicates all of the driving elements of our new Cult Collection universe: chic, fashionable, elegant, sophisticated and glamorous.The opalescent white flacon, designed by renowned Sylvie de France, enchants with an appealing contrast of black and pink dandelion blooms.
The outer packaging is enriched with a Vara bow closure in gros-grain effect.COMMUNICATION
A fresh sensation of sophistication links Incanto Bloom to the fashion world of Ferragamo. The Vara bow becomes a true key signature element, creating a liaison between the fragrance as an iconic accessory and the fashion world.TARGET
A young metropolitan sophisticated woman, with a desire for the latest in fashion, who likes to collect and exhibit icons of elegance and style
I totally love it, especially the bottom on the bottle, how cute.
*HeyDoYou is for the cute, clever and connected*
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ETERNITY Summer 2010
2 brand new summer limited editions from Calvin Klein that will blow your mind away. They hit stores this month, so go and have a sniff and tell me how much you love them! Close your eyes and imagine this.
Untouched sand, light reflecting off the wavesA sense of peace as the day begins…
The FragranceCool • Fresh • Serene
ETERNITY summer 2010. The beauty of a beach at first light captured in a watery floral fragrance.
ETERNITY summer opens with tangy notes of grapefruit, ginger and passion flower. The heart bursts into a beautiful bouquet of water florals with pink peony, freesia and muguet. A seductive summery drydown of musks, white amber and driftwood adds sensuality and warmth.
Top: Grapefruit, Ginger, Passion Flower
Mid: Pink Peony, Freesia, Muguet
Dry: Creamy Musks, White Amber, Driftwood
The ETERNITY signature flacon and outer packaging has been newly interpreted for summer with an image of ocean waves lightly enveloping the sand. The soft pink and lavender color palette mimics the light at sunrise.
If you are looking for the one for him or more info: www.calvinkleinfragrances.com -
500 Days of Summer
If you follow my Twitter you will know that Sharky put me onto this movie a few months ago. After I watched it, I couldn’t stop thinking about it! Consequently, my latest Beauty project for FIDM is to build a fragrance based on a movie soundtrack was on Summer and Tom. Here is what it looks like.
front cover
back cover
Since this movie was filmed in Downtown LA and I recognize parts like 4th and Hill and Angel’s Flight, I did some digging. Thanks to Google and IMBD, I found Marc Webb (the Director)’s agency DNA. The same one that Lil X is signed to.
How cool. I am going to mail this to him because I think he will like it. I hope he gets it. *cross my fingers*
Here is the insideI used NightBlooming Jasmine to represent Summer’s character and Vanilla to represent Tom’s love for her.
Smell is the sense connected strongest with memory. Behind the vial are snapshots of their relationship so it appears that all their emotions are encapsulated inside the fragrance. I wish you could smell it!Scratch and sniff the screen ^_^PS: I used Track #9 off the soundtrack, you can hear it here.
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SJP NYC
“I wanted to create a fragrance with a great sense of fun and whimsy.” – sjpsjp nyc was inspired by the essence and spirit of sarah jessica parker’s beloved character, carrie bradshaw, walking down her favorite new york city streets. it captures the feeling of freedom, possibilities, playfulness – and of course fabulous style
the ultimate fragrance accessory for an adventure in fashion.100 day countdown til CARRIE ON! - Uncategorized
Smell Famous
Everyone knows that the economy stinks but the perfume industry sales doesn’t! Celeb perfumes have cashed in even more than record sales lately. It seems like every single celebrity has their own scent now and more are popping up everyday. More than 3 million bottles of celebrity fragrances were purchased from department stores last year.
i smell cuter than you*If you plan to be in Germany this March, you should check out the The Global Art of Perfumes conference. The Summit has secured the participation of sponsors and supporters, such as the City of Duesseldorf, the fragrance house Symrise, Cosmopolitan Magazine, and Sniffapalooza.
A key highlight will be a presentation by Li Edelkoort, one of the most renowned trend experts, with 30 offices worldwide, and one of the most influential voices in fashion, beauty, and lifestyle. I want to go!
Back to why it smells like money… They’re better than clothes, music and even movies. That’s because the cost of creating a perfume can be relatively low. The perfume house doesn’t have to pay for the “juice” — that’s industry slang for the stuff inside the bottle. A different company — a fragrance manufacturer — develops it free, then the two firms share the profits.
“It is the single best tool for monetizing celebrity that’s ever been created in the history of the world,” Burr says of perfume. “It is a kind of financial alchemy the likes of which we’ve never seen.”
Brand spanking new for 2010
Fergie with Avon
Beyonce – Heat
Kim Kardashian
Eva Longoria – Eva
Jlo – Blue Glow
Guess who has the best seller of all time? Britney Spears range accounted 34% of the market, Sarah Jessica Parker 16%
Coty develops perfumes for Jennifer Lopez, Gwen Stefani and Sarah Jessica Parker. Timiraos says having one of those names on a bottle saves millions of dollars in advertising. And for Spring 2010, Coty will be launching the new Beyonce ‘Knowles-Carter’s new scent is projected to rake in US$20 million over three years.
Wow wee. I think it’s time to make a HeyDoYou perfume ^_^
What would it smell like?
