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It Takes A Lot to Make a Classic w/ @Reebok
Check out these backstage pictures of Tyga at Club Nokia in LA (from Sunday, 04/01).
He is rocking the Reebok Workout sneakers, part of his new “It Takes A Lot to Make a Classic” campaign.
Tyga is teamed up with Rick Ross & Mike Posner for Reeebok’s “Icons” footwear collection where it contains key styles from the company’s iconic lifestyle sneakers – the Ex-o-Fit high tops and WorkOut low tops for the guys, & the Freestyle sneakers for the girls.
“Through the campaign, Reebok explains to be a Classic takes ambition and relentless hard work to earn respect. Overcoming obstacles, challenges and tackling adversity face on – it’s these moments that shape one’s life and create the story that defines them. Reebok Classics is celebrating that journey and seeks to inspire the work of creators everywhere through this campaign – passing the torch to all the artists and innovators who have an unwavering hunger and persistence to achieve Classic status.”
Here is a link to the new campaign with Reebok – http://www.youtube.com/watch?v=Wq5Q0fCu-BU
For more information go to Reebok Classics & their Facebook!
“Reebok’s ‘It Takes a Lot to Make a Classic’ campaign is designed to inspire people with real life stories of Classics in the making, and our Icons collection is the perfect companion for those willing to put in the time,” said Todd Krinsky, Vice President of Reebok Lifestyle and Entertainment.
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Cute and Hexy with @Reebok Classic Chi-Kaze
For those of you who know me, you know that sneakers is not my thing. But for those of you who REALLY know me and knew me back in High School – You knew that sneakers is definitely my thing! I worked at Athlete’s World at Fairview Mall and knew every athletic shoe style, features, benefits and price like my own name.
I was so excited to get reacquainted with my rubber sole friends… Introducing the Reebok Classic Chi-Kaze! They come in 4 colorways and this is definitely my fav 🙂
A re-engineered silhouette that incorporates the Kamikaze Hexalite sole with the Freestyle upper. The Chi-Kaze, is an attention-grabbing, light-weight, high-top comfortable pair of kicks.
- Soft leather upper for comfort, support and fit
- Hexalite lightweight airspring cushioning for a smooth ride; EVA midsole for added support and shock absorption
- Mid-cut design for stability and support
- High-abrasion rubber outsole for durability and traction
Get your pink and yellows on girls!
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Hey Boyfriend: New @Reebok “Dibello Mid Stud”
The Dibello Mid Stud is a new style that Reebok developed for 2012. The shoes features a more dressy silhouette than what you might expect from Reebok Classics. The high top sneaker with double Velcro strap closures adorned with black studs, and has hits of suede at the collar and toe with a white cup sole.
Swizz Beatz is a big fan of the style, and check out images below of Meek Mill copping the kicks in black at a recent concert in DC. The style will also make a cameo on Roscoe Dash’s new mixtape.
Product Info: Primary Colorway: Excellent Red/Black/White
Secondary Colorways:
– Black/White
– Paper White/Excellent Red/Black
– Rivet Grey/Salty Grey/WhitePrice: $90.00
Store Availability:
– Finish Line (http://www.finishline.com/)
– Shiekh’s (http://www.shiekhshoes.com/)
– Villa (http://www.ruvilla.com/main/)
– Jimmy Jazz (http://www.jimmyjazz.com/)
– Shoe Palace (http://www.shoepalace.com/) -
REEBOK AND @THEREALSWIZZZ ANNOUNCE “IT’S SHOWTIME!”
REEBOK CLASSICS LAUNCHES HIGHLY-ANTICIPATED REETHYM OF LITE CAMPAIGN
[NEW YORK, NY – July 20, 2011] – Last night in New York City, to an audience of global celebrities and influencers, Reebok Classics and Swizz Beatz unveiled their biggest joint project to date – the 2011 Reethym of Lite campaign. The campaign celebrates the new Reebok Lite footwear and apparel collection – iconic Reebok styles with cutting-edge technology – through Swizz’s own interpretation of the Reethym of Lite.
”The Reethym of Lite campaign connects people to something they hear on the radio, see on the TV, enjoy at a party – and also see as a commercial during their favorite show,” said Swizz Beatz. “For me, the Reethym of Lite is an “International Party” – it connects the sneakers being light, the rhythm of dance, music, art and style and the rhythm of the people, the fact that everyone should have light in their life. Reebok and Swizz are taking Reebok Lite and the Reethym of Lite global.”
The campaign is the latest step in a partnership that is redefining the traditional definition of an artist-brand collaboration. Reebok enlisted the platinum producer, artist, designer and philanthropist as the creative director for this campaign, which marks the return of Reebok Classics to TV.
Swizz’s musical vision of the Reethym of Lite came to life with an “International Party”. Swizz adds, “When I finished the record I knew it was a perfect fit for the campaign – it just felt right”. With the lyrics and the beat in place, Swizz felt he was ready to visually bring the Reethym of Lite to life, and he knew the perfect man for the job – globally-renowned music video director Chris Robinson.
For Swizz’s interpretation of Reethym of Lite to become a reality, Swizz and Chris worked with some of the top creative minds in the industry, including choreographer Hi-Hat and laser light artist Eliav Kadosh. Hi-Hat selected a core team of 25 dancers from around the world to bring the vision of the Reebok Lite sneakers and dance to life. The nine principle dancers, who feature prominently in the music video and the Reethym of Lite campaign, include up-and-coming stars of the street dance world including Lil Buck, Haspop, Destini Rogers, B-Boy L.L. Flex, Kelli Divincen, Daniel Graham, Duncan Tran and B-Boy Lil’ Bob. In addition to these dancers, more than 150 extras participated in a climactic scene – a true “International Party.”
On the set in California at Downey Studios – the birthplace of the Apollo space program – Light Rave International created laser installations and light effects. Pushing the limits of laser light art, the team created a cutting-edge effect using lasers, smoke and an acrylic box. The end effect is that of a multi-dimensional Classic R enclosed within a box.
Todd Krinsky, Head of Classics for Reebok, said, “Over the past year, we’ve really focused our efforts to create great products that sit at the intersection of life, sport and style. In our Classic Lite collection, we’ve updated iconic Reebok styles with materials, colors and styling details that appeal to people who live their lives at the intersection of dance, art, street culture and sport – and it’s these people who we wanted to celebrate in the Reethym of Lite campaign. Swizz understands where we want to take the brand, and with this campaign, we’re on our way to success.”
From the beginning, Reebok and Swizz decided that all elements of the campaign should be integrated, creating a visual synergy between the TV commercial; print, out-of-home and online advertising components; and the music video. Additional elements around the campaign, such as behind-the-scenes access and interviews with Swizz, Chris, Hi-Hat, the dancers and more, are available on WeRClassic.com.
The Reebok Lite collection is currently available in retail outlets around the world for both men and women. The Reethym of Lite TV spot premieres today on www.WeRClassic.com.
About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. For more information, visit Reebok at www.reebok.com.
Of course we went to see what all the fuss was about 🙂 Here are some pics.. enjoy!
@TEYANATAYLOR
#Reethym!
Slurp
