WINKY LUX, a digitally native Gen-Z beauty brand known for its whimsical packaging and rapid-fire innovation, has raised $2 million in seed funding led by Female Founders Fund (“F3”). Other notable investors include venture capital firms BBG Ventures, GGV, SoGal Ventures and TGZ Capital, a new fund whose managers include celebrity YouTuber Cameron Dallas.

In addition to the sales on WinkyLux.com, the WINKY LUX brand is sold in more than 1000 global retail locations including top retailers like Nordstrom, Bloomingdales, and Mecca Maxima. In the fall it will be an anchor offering in the hotly anticipated “Riley Rose” beauty concept store created by Forever 21. Known to it’s customers by the hashtag #ItsAWinkyWorld, the less-than-two year old brand has cultivated a fanatical following of young consumers seeking luxury experiences at an approachable price.

WINKY’s ability to leverage the accessibility of the brand in both technology and traditional sales is what attracted the interest of the investing partners, who saw an opportunity to help the company continue to build a digital beauty brand with the perfect combination of both traditional retail and a digital-direct e-commerce model. “As a nascent brand, WINKY LUX has been able to successfully tap into today’s digital customer and we are excited to work together for this next phase of growth.” Anu Duggal from Female Founders Fund.

Funds will be used to expand digital campaigns, increase the product offering and open the first WINKY LUX pop-up shop in lower Manhattan. WINKY LUX will continue to acquire customers through influencer collaborations and trend driven content, and with their unique supply chain, new products can be developed and launched in as little as 45 days. This fast production cycle allows the brand to leverage trends at the speed at which they happen.

“We’re thrilled to partner with like-minded investors who have track records of backing great innovation. Our goal is to provide a beautiful luxury experience to our customers through data driven personalization, indulgent packaging and extraordinary experiences both online and offline. Our customer’s happiness is paramount and our new partnerships will increase our ability to captivate and delight her.” says co-founder Natalie Mackey.

Winky Lux is a fast-to-market cosmetics brand that launched in October 2015. All of the products are paraben free, cruelty-free, non-toxic and heavily pigmented. The collection consists of lip pills, glosses, eye palettes, complexion powder, blush, rainbow brow palettes and the innovative Flower Balm lip balm. Each product is indulgently packaged in custom white lacquer, silver, and gold and comes in a luxurious box. High color payoffs, long-lasting wear, and silky finishes create the ultimate beauty experience.

Anxiety/Separation Anxiety         

Anxiety is the number one reason Treatibles is provided to pets. Our customers have reported that Treatibles has successfully managed separation anxiety, excitement or anxiety when guests enter the home, anxiety from fireworks, anxiety from thunderstorms, fear or excitement when riding in cars, when visiting a groomer, and more.

Anxiety is often the root of many pets’ ticks, shakes, or obsessive circular movements. According to our customers, Treatibles has a very high success rate alleviating these issues.

So how does Treatibles help pets? All animals, with the exception of insects, have an endocannabinoid system (ECS). The ECS assists in maintaining the physiological, neurological and immunological systems of all animals. If the ECS has a deficiency of endocannabinoid production, the system’s multiple receptors will utilize the addition of phytocannabinoids to help create balance and provide support for relaxing, repairing or restoring.

All Treatibles products contain phytocannabinoids extracted from the whole hemp plant. In addition to cannabidiol, one of the most therapeutic compounds, several other phytocannabinoids are included creating the entourage effect, providing a full spectrum of benefits.

Treatibles are safe and non-toxic. One cannot overdose on phytocannabinoids. In addition, our products contain virtually no THC, the psychoactive compound found in cannabis. That means pets will not get high on any Treatibles product.

Veterinarians have confirmed that Treatibles can be taken in conjunction with any medication a pet is prescribed. In a recent study, more than 40% of customers reported using Treatibles alongside medication. Many others report they use Treatibles without other medications.

Pets cannot overdose on Treatibles products. The phytocannabinoid oil in our products is non-toxic and extracted from medicinal grade hemp, which contains virtually no THC. THC is the psychotropic cannabinoid found in marijuana.

SERVING SIZE 

We recommend 1 milligram (mg) of phytocannabinoids per every 10-pounds of a pet’s body weight.

The large size Treatibles chews each contain 4mg of phytocannabinoids, so the serving size for a 40-pound dog would be one chew.

The small size Treatibles chews each contain 1mg of phytocannabinoids, so the serving size for a 20-pound dog would be two chews.

The 90mg dropper bottle contains 3mg of phytocannabinoids (.1mg per drop). So the serving size for a 35-pound dog would be one dropperful, while the serving size for a 15- pound dog or cat would be 15 drops.

The 250mg dropper bottle contains 8mg of phytocannabinoids (.28 per drop). So the serving size for an 80-pound dog would be one dropperful, while the serving size for a 20-pound pet would be approximately ¼ of a dropper.

For a 100-pound dog, one 10mg capsule is a serving size

For a 1,000-pound horse, four 25mg capsules is a serving size. For large dogs experiencing a high degree of pain, often times one 25mg capsule is an appropriate serving.

AMOUNT OF PRODUCT PER BAG

Large Grain-Free Chews – 4mg each; 32-35 per bag

Small Grain-Free Chews – 1mg each; 47-50 per bag

TREATIBLES CHEWS

Currently available in grain-free pumpkin. Three new flavors will be introduced this summer including blueberry, sweet potato, and turkey. All will be grain-free and available in both large and small sized chews.