MANSCAPED, the first and only brand dedicated to men’s below-the-waist grooming, is venturing… above-the-belt. The leading and fastest growing male hygiene company is bursting at the drawstrings, having officially announced its hotly–awaited arrival in Canada. This milestone launch answers the strong Canadian demand the brand has received across multiple platforms for MANSCAPED‘s sought-after products.

“We’re beyond excited to pioneer the men’s below-the-waist grooming movement in Canada, catapulting off a successful groundswell in the U.S. and, most recently, Australia,” said Stephanie Hinze, Director of Global Operations at MANSCAPED, who hails from U.S.’s neighbor to the north. “Canadians across provinces and territories are embracing the global trend toward more progressive male grooming. Now, they will finally have access to the right tools for the job.”

MANSCAPED has developed a full line of top-tier products that have quickly become a staple and part of the daily grooming regimen of more than 1,000,000 consumers in the U.S. – and counting. The intelligently designed product range includes precision-engineered tools, unique formulations and innovative accessories that ensure a simple, effective and hygienic manscaping routine.

With a reported 85% of women who prefer men who groom their goods, MANSCAPED is sure to be warmly welcomed by Canadian ladies and gents alike. “We believe our notion of Refining the Gentleman aligns with the multi-faceted culture in Canada and will spearhead a new era for the country’s modern consumer, across all genders and walks of life,” added Hinze.

“The MANSCAPED Movement is more than providing the proper tools for the job; we’re on a mission to empower men and end the stigma that comes with tending to one’s nether regions,” said Paul Tran, Founder and CEO of MANSCAPED. “Together with our amazing partners at the Testicular Cancer Society, we are opening up the conversation, answering questions and clearing up any misunderstandings about the subject – and in our signature light-hearted and humorous way that Canadians have been very receptive to already!”

Dedicated to cultivating relationships directly with their customers, MANSCAPED offers a one-stop-shop online at ca.manscaped.com. Here, manscapers can purchase a range of packages and hygiene plans, get limited–time offers, and even learn some trimming tips and tricks on the highly educational and entertaining blog, The Man Cave. In addition, Canadians can find MANSCAPED products on Amazon.ca, with Prime and pickup options available. Major retail updates throughout Canada are to follow, after a successful national rollout in Target stores in the U.S. last fall.

About MANSCAPED:

Founded in 2017, San Diego, California-based MANSCAPED is the only brand dedicated to men’s grooming and hygiene below-the-waist. The product range includes top-of-the-line precision-engineered tools, unique formulations and accessories to ensure a simple and effective manscaping routine. With direct-to-consumer shipping in the U.S., Australia and Canada, as well as in-store options across the U.S., MANSCAPED is a one-stop shopping destination for men looking for a brand that is focused on the needs of what has, for too long, been a sensitive and often taboo subject. For more information, visit MANSCAPED.com or follow on Facebook, Instagram, Twitter, and YouTube.