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Pumpkin Spice Latte Inspired Beauty
It is finally starting to feel like fall around New York City, and that can only mean one thing: Pumpkin spice everything! Yes—that includes your beauty routine! Try a PSL-inspired look using glimmering bronzers, warm-toned eyeshadow, orange-hued lipstick and more. Shop our favorites below!
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Valentine’s Day Essentials!
Whether you’re getting glam for Valentine’s Day (or Galentine’s Day J), IT Cosmetics will give you that certain something that will make you feel like your most beautiful you! Their #1 best-selling shade Je Ne Sais Quoi™ provides the perfect pop of pink – just enough to make cupid blush! One swipe on the lips and cheeks is all you need to look perfectly polished day or night!
NEW! Bye Bye Pores Blush™ $24
Bye Bye Pores™ Blush is NOW AVAILABLE in our most coveted shade – Je Ne Sais Quoi™! This award-winning Bye Bye Pores™ formula is infused with optical-blurring pigments which instantly diffuse the look of pores and discoloration! It’s filled with skin-loving ingredients like anti-aging silk, hydrolyzed collagen, antioxidants and peptides which will give you a youthful flush. One quick swipe of this talc-free formula will make your heart skip a beat!
Your Je Ne Sais Quoi™ Complexion Perfection Award-Winning Face Palette $42
This palette includes four must-have, talc-free powder formulas that instantly enhance and brighten your features: new Sunshine in a Compact™ Matte Bronzer, new Perfect Lighting™ Luminizer, new Bye Bye Pores Blush™, and award-winning Bye Bye Pores Pressed™ Poreless Finish Airbrush Pressed Powder.
Je Ne Sais Quoi™ Hydrating Color Awakening Lip Treatment $24
This ultra-hydrating formula locks in moisture and reacts with the warmth of your lips to create your perfect flush of color!
Your Lips But Better™ Waterproof Lip Liner Stain $20
Defines your lips while keeping your favorite lipsticks and glosses in place—can also be used as your all-over matte stain!
Vitality Lip Flush Stain™ Gloss $24
Glides on like a lightweight serum, drenching your lips in intense hydration and rich pigment that lasts all day.
Vitality Lip Blush™ Hydrating Gloss Soft Stain $24
Delivers high shine and 50% less stain than the original for softer, sheerer color that’s equally as beautiful.
Vitality Lip & Cheek Flush Stain™ Anti-Aging Color Reviver $24
Hydrates your skin while delivering a naturally pretty pop of pink to your lips and cheeks.
Vitality Lip Flush Stain™ 4-in-1 Lipstick $20
Combines your balm, gloss, stain and lipstick into one lip-loving formula that doesn’t come off until you take it off!
Blurred Lines™ Smooth-Fill Lipstick $24
Smooths on nourishing, highly pigmented color that blurs away lip lines and evens your lip tone for a younger-looking smile.
CC+ Blush™ Anti-Aging Crème Blush $24
The hydrating, color-correcting crème formula gives your cheeks a vitality-filled flush that lasts!
This best-selling powder blush doubles as your highlighter, and transforms your skin with a matte-to-radiant flush of color!
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Sweet Summer Cheeks by Hard Candy
The summer can be synonymous with low maintenance, natural makeup. Hard Candy’s new Glow All The Way Baked Blush works to create a flawless cheek finish to complement the season and a natural look. Available in two shades, these hues are sure to make a splash this summer.
Glow All The Way Baked Blush, $7
- Baked blush offers cheeks an all over warmth and glow
- Infused with ultra light micronized pigments with radiance enhancing pearls
- Available in 2 shades including Living Doll and Honeymoon
The Hard Candy Glow All The Way Baked Blush is available at Walmart and Walmart.com.
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Mother’s Day Must-haves From IT!
You got it from your momma —now help her look and feel her most beautiful this Mother’s day with a little brush therapy and the perfect pop of pink from IT Cosmetics, a great way to say “thank you” to the number one IT Girl in your life!
Great skin starts with great brushes and NEW IT Brushes for Ulta Fall In Love With Brushes Limited-Edition 3-Piece Set is created from the finest quality of cruelty-free synthetic hair and custom cut for precision application. Each densely-packed brush is designed to do the work for you! The set includes The Love Your Skin Foundation Brush, The Love Your Skin Powder/Blush Brush, and The Love Your Skin Eye Shadow Brush. ($39.50, available exclusively at ULTA stores and ULTA.com)
The lip and cheek products in the #1 best-selling shade Je Ne Sais Quoi work with any complexion to give you your perfect flush of pink. One swipe on the lips and cheeks is all you need to look perfectly polished day or night!
Vitality Lip Flush™ 4-in-1 Reviver Lipstick Stain $20
Combines your balm, gloss, stain & lipstick into one formula that doesn’t come off until you take it off!Vitality Lip Blush™ Hydrating Gloss Stain $24
Glides on like a lightweight serum, drenching your lips in cushiony rich pigment that lasts all day.
Vitality Lip Blush™ Hydrating Gloss Soft Stain $24
Delivers high shine & 50% less stain than the original for softer, sheerer color that’s equally as beautiful.
Vitality Flush Stain Stick Lip & Cheek Reviver $24
Hydrates your skin while adding a naturally pretty pop of pink to your lips & cheeks.
Blurred Lines™ Smooth-Fill Lipstick $24
Smooths on lush color while blurring away lip lines & evening your lip tone for a younger-looking smile.CC+™ Vitality Brightening Crème Blush $24
Diffuses the look of imperfections and instantly brightens your complexion with a lit-from-within glow.
Transforms from matte to radiant, bringing your most luminous skin to life in just one sweep.
All are available now at ItCosmetics! -
IT Cosmetics NEW launches are here, just in time for V-Day!
Cuties! Happy Valentine’s day!
Whether you’re looking to get date-night ready or dolling it up for a night in with Netflix, IT Cosmetics has got you covered in a pinch with three NEW game-changing innovations that are sure to have you looking pretty in pink just in time for Valentine’s Day, from your lashes to your lips!
Transform your lashes in just one coat with Superhero Elastic Stretch Volumizing Mascara! The proprietary Elastic Stretch Technology wraps each individual lash in a volume-boosting, lengthening and ultra-conditioning black cape of power and color, for your strongest, longest, thickest and most defined lashes. Just one swipe creates an eye-conic look, perfect for the biggest night of the year.
For a youthful, lit-from-within glow that’s designed for all skin tones, IT Cosmetics NEW CC+™ Vitality Brightening Crème Blush in IT’s signature Je Ne Sais Quoi™ shade is your perfect pink! This beauty game-changer hydrates, color corrects and diffuses the look of imperfections while brightening your entire complexion with a gorgeous flush of color that lasts!
Finally, add the perfect finishing touch with IT Cosmetics Blurred Lines Collagen Smooth-Fill Lipstick in Je Ne Sais Quoi™ for a truly iconic Valentine’s Day look. Packed with anti-aging ingredients, the NEW Blurred Lines lipstick provides a perfect pop of pink while literally blurring away lip lines for your most beautiful smile. Formulated with hyaluronic filling spheres, collagen, peptides, jojoba, green tea, aloe vera and shea butter, the revolutionary color-infused lip treatment leaves your lips visibly hydrated, cushiony and smooth.
Using these lovely cosmetics from IT, making your Valentine’s day more beautiful!
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Love Blush Look for Valentine’s Day for Her
Don’t overload your Valentine’s Day outfit with too sexy reds and bubble gum pink! Have a sophisticated outfit for white and blush for a perfect lunch date celebration. This year, we will not be going out for dinner for the day of love but rather a lunch! I think this is the perfect way to keep things casual without too much pressure on either sides. Valentine’s Day is not just for lovers! If you have a friend who needs some cheering up, make this day special for him or her just by spending time together. As I always say, love is a rainbow spectrum and not everything has to be sexual or relationship based! It can be about friendship type love too. Here are some gift ideas for your girlfriend, wife, friend, sister, neighbor….!
The beautiful Kenneth Cole stainless steel watch says It’s TIME TO FALL IN LOVE! It’s $125 and a super present. Every time she checks the time, she will be reminded of your love. This sleek timepiece combines classic and contemporary styles, crafted in stainless steel with a crystal-encrusted bezel and detailed with a transparent hot pink dial.
Lacoste is so amazing and this new fresh scent is best transitional fragrance to introduce spring.Modern, iconic and breathtakingly simple, LACOSTE celebrates the debut of EAU DE LACOSTE, the new signature fragrance for women from the brand that captures the playful and sensual spirit of an enduring legend. The Fragrance Creating a fragrance that celebrates the iconic traits of a fashion brand and translates them into a sensorial experience is the charge of the P&G Design Team together with the fashion brand. “For EAU DE LACOSTE, the universe of the brand is very clear: the iconic crocodile, the petit piqué cotton and the classic lineage of the fashion label,” says Antoine Delgrange, Global Marketing Director P&G Prestige. “So we looked at turning this simple fashion design philosophy into a feminine and beautiful sensorial experience,” he adds. The result is a fragrance that captures the simple luxury of the refreshing feeling of pure white cotton on skin. To evoke the crisp, clean nature of cotton, a bouquet of white flowers brings to life the fresh, cooling caress of the fabric and conveys the sense of purity that white symbolizes. Channeling a mood of soft sensuality, creamy balsam tones add a resonant base. EAU DE LACOSTE is built on a classical fragrance structure, where the fragrance evolves smoothly from top to base notes over time, but superimposing modern ingredients on traditional ingredients, to generate a much lighter fragrance profile. EAU DE LACOSTE effervesces with sparkling freshness via juicy top notes of White Pineapple, with Mandarin and Bergamot from the unspoilt Italian region of Calabria. Expressing the purity that lies at the heart of the LACOSTE brand, the elegant, white floralcy of Orange Flower, Jasmine Sambac are woven with the almost textural quality of Pineapple Flower to create a delicately clean, natural femininity. A creamy and voluptuous sensuality lingers at the base, resonant of Sandalwood and Vanilla enveloped with Vetyver and Peru Balsam. Says Antoine Delgrange: “There is something truly sophisticated about a fragrance with a simple and unpretentious formula.”Eau de Lacoste Pour Femme is available at Lacoste boutiques and www.lacoste.comEau de Lacoste Pour Femme 50 mL $56
Beautiful!
