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Hold the Magic: Tooth Fairy Reinvented

Losing a first tooth is a milestone for young kids. Hold The Magic makes it even more special by providing an alternative to giving money. Why not give a little magic instead and establish a new family tradition?

We have literally been holding out breath since summer waiting for the next wiggly tooth to pop up. Niko turned 6 and had already lost his 2 lower baby teeth and was in overdraft with the tooth fairy 😆. He got $5 from the tooth fairy and was excited to spend it at the Lego store. But guess what the Mario World set he wanted was $50. He told his dad the fairy can have his next 9 teeth if he can get an advance payment! Haha, his dad thought this was so funny and of course he came home w the Lego set.
Fast forward and we just started school with a first graders and we have two wiggly teeth! The first one actually fell out today so wooohooo! I bet the next one will be out by picture day. We receive this amazing kit from Hold the Magic and I can’t wait for his reaction in the morning! More details on the brand below.
Hold The Magic designs Tooth Fairy gift sets with everything needed for three lost teeth. This includes tiny gifts and affirming letters in convenient, ready-to-deliver gold bags—plus fairy dust!
Children delight in these high-quality collectibles, which they’ll treasure for a lifetime, and fairy letters encouraging self-care, brushing teeth, and imparting positive life lessons.
The founder is a creative director with a knack for keeping a sense of surprise, wonder, and magic alive for kids. She started the brand when her daughter had her first wiggly tooth, wanting to inspire imagination and prepare her for the continuation of her lost tooth journey. Her daughter discovered a delightful world that her parents created, and mom uncovered an untouched market just waiting to be developed into a wonderland!

Each gift set, endorsed by pediatric dentists, includes tiny gifts, letters, and fairy dust in ready-to-deliver gold bags.
- Wake Up to Magic ($34.99) – Be it the first or tenth tooth, this gift is the perfect way to start your new Tooth Fairy tradition. The complete Hold The Magic experience, from the moment the tooth is tucked into the sweet plushie tooth pillow, to cuddling up in your arms and hearing the story of Lucy Tooth, your little one will be ready for a new kind of magic. The morning will bring a golden bag with an heirloom magnifying glass to read the letter left by the Tooth Fairy and treasure for years to come.
- Healthy Smiles ($29.95) – Get to know Chewy the crocodile who had to wait for his new smile and find a tiny teddy bear to cuddle until the next tooth wiggles out. The letters in this gift set encourage better dental habits, healthy eating, patience, and loving kindness.
Great Outdoors ($29.95) – Since Fairyland can be found in nature, encourage your little one to get out there and discover. Music! The Moon! Flying on dragonflies! These are a few of the Tooth Fairy’s favorite things. Way up high or down below, the world is a magical place.
- Petite Princess ($29.95) – In Fairyland, dew drops turn to diamonds and Tooth Fairies share their dreams. And just in case your little one needs a special place to store itty bitty gifts, the Tooth Fairy holds the key. These fairy letters encourage the importance of tooth care, the beauty of gratitude, and the power of spreading kindness.
- Ahoy Matey ($29.95) – Hear the tale of Captain Flea, get REAL pirate treasure, and always follow your North Star. These fairy letters encourage a spirit of adventure (and safety!), respect for the oceans, and perseverance through practice.

About Hold the Magic:
Run by a group of adults who haven’t yet lost their belief in fairies, magic, and all things imaginative, Hold The Magic delivers a memorable experience with every lost tooth. The team believes creativity and wonder can go on and be passed on, kept alive, and nurtured. Give your little one the gift of imagination, inspiration, and a sense of wonder before they’re all grown up. Follow them on Instagram @holdthemagic.
- Wake Up to Magic ($34.99) – Be it the first or tenth tooth, this gift is the perfect way to start your new Tooth Fairy tradition. The complete Hold The Magic experience, from the moment the tooth is tucked into the sweet plushie tooth pillow, to cuddling up in your arms and hearing the story of Lucy Tooth, your little one will be ready for a new kind of magic. The morning will bring a golden bag with an heirloom magnifying glass to read the letter left by the Tooth Fairy and treasure for years to come.
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Stories That Talk Back: First AI-Copilots Marketplace for Parents and Kids
NORWICH, England, Aug. 27, 2025 /PRNewswire/ — Artificial intelligence startup Tale Craft announced the official launch of the first marketplace for AI voice-callable companions for kids. Each companion, called a “Hero,” is rooted in stories generated by parents or downloaded from the community-built marketplace. Heroes include a WhatsApp parent channel designed to share guidance and instruction in real time. Marketplace bundles also include themed songs, coloring books, and audiobooks—all of which parents can also generate themselves in the app.
One of the platform’s most distinctive features is its voice engine, powered by industry leader ElevenLabs. The Tale Craft library offers nearly 100 voices smart-matched to characters—cowboys, princesses, goblins, fairies—you name it, it’s there. The library continues to grow every week.

Tale Craft brings stories to life with interactive voice calls from characters – over 120 voices available for kids’ favorite heroes. “Tale Craft was never built to replace human contact,” said Patrick, founder of Tale Craft. “Goal is to help parents by adding another tool they can use in times of need. It can give a 10–15 minute breather when it’s needed most—a luxury of time forgotten by many of us. Parents I’ve spoken with have all experienced this first-hand in some form: the ‘no, I won’t’ days, the middle-of-the-fruit-aisle tantrum. It’s all okay, and kids grow out of it, but the struggle to get past it is real—and that’s what having a Hero in family life can help with. The idea is simple: when they don’t listen to you, whisper in their ear as Captain Tortugo or Dan the Friendly Firefighting Tiger. Heroes carry the special authority of the story they come from—one you can share together in the evening or listen to as an audiobook on especially difficult days. Most of all, kids will ask to talk to Heroes, so a reward system suggests itself. The limits are your prerogative—you know your child best.”
The WhatsApp parenting channel is not the only way to guide Heroes. For each of them, parents can upload knowledge (e.g., breathing techniques, routines, or even the names of favourite toys) that Heroes naturally weave into conversations.
The company has rolled out its services in three-tiered membership plans: Explorer, Parent, and Professional. The Explorer plan—priced at less than half the cost of a cup of coffee—offers a way to try every feature before committing to a more comprehensive plan.
Tale Craft has implemented comprehensive guardrails across its AI platform. Every Story and Hero is configured for a specific age band, ensuring developmentally appropriate content. Each Hero speaks in age-appropriate language—tone, vocabulary, and topics stay within strict guidelines. For the youngest audiences, stories are language-gated: Heroes use simple words, short sentences, and frequent repetition to support understanding and learning.
Tale Craft’s content generation is built on a multi-step agentic framework that ensures consistency across stories, illustrations, and plot—no easy feat, and one that took months of refinement to get right. This advanced foundation goes far beyond simple AI applications, making Heroes—rooted in their stories—deeply believable, richly engaging, and unlike anything children have experienced before.
“I built Tale Craft as a parent, for parents. My hope is simple: to give families a bit more comfort and control in the difficult moments we all face.”
Start your journey: https://talecraft.me/
marketplace
Join Tale Craft family to share your creations or feedback: https://www.facebook.com/groups/talecraft
Subscribe for the latest news and feature announcements: https://talecraft.beehiiv.com/
Product Hunt: https://www.producthunt.com/products/tale-craft?launch= tale-craft
Media Kit (logos, screenshots, video): https://talecraft.me/media -
HEARST MEDIA PRODUCTION GROUP CREATES LUCKY DOG SPINOFF TO DEBUT AS A NEW WEEKEND MORNING SERIES ON CBS
“Lucky Dog: Down Under” Premieres Saturday, October 4
NEW YORK, NY, August 27, 2025 – Hearst Media Production Group (HMPG) today announced its new series Lucky Dog: Down Under, premiering Saturday, October 4 on CBS. The original series, based on the hit international format The Dog House Australia, will be hosted by renowned animal trainer, Brandon McMillan, the Emmy® Award-winning host of the original Lucky Dog series.
Lucky Dog: Down Under will air weekend mornings on CBS as part of its CBS WKND educational/informational programming block (check local listings). It will follow Lucky Dog: Reunions, creating a one-hour block of the Lucky Dog franchise, which debuted in 2013.
Lucky Dog: Down Under captures the heartwarming stories of Australian shelter dogs as they transition from rescue and rehabilitation to cherished members of loving families. Whether it’s a scrappy terrier, an energetic kelpie, or a partially deaf cattle dog, audiences will discover that second chances can transform lives on both ends of the leash.
“The Lucky Dog franchise has informed and captivated audiences for more than a decade,” said Bryan Curb, HMPG executive vice president and general manager, education/information. “Taking viewers ‘Down Under’ will add an international spin with uplifting stories told by America’s favorite animal trainer, Brandon.”
Since its inception in 2013, the Lucky Dog series has helped to rescue, rehabilitate, train and re-home more than 200 dogs. The show has received three Daytime Emmy® Awards, 55 Telly Awards, seven Parents’ Choice Awards and five Cynopsis Kids Imagination Awards. For his work on the series, McMillan earned two Daytime Emmys for Outstanding Host in a Lifestyle/Travel/Children’s or Family Viewing Program.
HMPG’s current program portfolio comprises more than 30 original series and hundreds of hours of original content annually on leading broadcast networks and station groups and on connected TV and streaming platforms. It has a series library of more than 6,000 episodes and its content can be found in 100 countries.
About Hearst Media Production Group
Hearst Media Production Group (HMPG), a business unit of Hearst Television, is an independent producer and distributor of original programming for TV stations, broadcast and cable networks and streaming services. HMPG produces hundreds of hours of Emmy® Award-winning programming annually across linear, streaming, digital and social media platforms for domestic and international distribution in 100 countries. Its popular weekly educational/informational (E/I) programming blocks air weekends nationwide including “Weekend Adventure,” on ABC stations; “CBS WKND,” on the CBS Network; “The More You Know,” on the NBC Network; “One Magnificent Morning,” on the CW Network; “Mi Telemundo” on the Telemundo Network and “Go Time” on independent stations. HMPG also produces and/or distributes a diverse slate of other programming and content including the company’s dedicated FAST channels Xplore, The Jack Hanna Channel, Rovr Pets, and Lucky Dog Channel, available on some of the most popular smart TVs and streaming platforms. HMPG has offices in New York, Los Angeles, and Charlotte. HMPG is represented by United Talent Agency.
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Las Vegas Family Fun: Area 15 Family Raves No
AREA15 is turning up the volume on family fun this summer with their next Family Rave this Sunday, August 24 at 1 p.m. inside The Portal.








This daytime disco delivers the high-energy vibe of a rave—remixed for all ages. Think colorful lights, playful beats and an immersive atmosphere where kids, parents and even grandparents can dance together. Unlike a late-night rave, this experience is designed to be fun, safe and unforgettable for the whole crew.We had no idea what to expect, but we came ready in all our neon gear!! We brought glow sticks, light up toys, glow face paint, nails and tattoos! This is not a typical glow party like you would find at Skyzone but a really cool ‘rave’ environment. My son is sensitive to loud noises, so I brought noise-cancelling headphones for him and LOOP earbuds for my self. We had a great time dancing with the kids, checking out the kid DJ and also all the merch they had for sale. In the craft rooms, the kids got to play lite bright in normal size and giantic and make fun things.The upcoming dates will be Sundays – Sept 14, Oct 26, Nov 23, Dec 14Use promocode Tinyhikes at checkout to get a 15% off discount on https://area15.com/events/ -
Zone 2: The Terminals at AREA15 is Now Open
AREA15, located parallel to the Las Vegas Strip, represents the world’s first purpose-built immersive entertainment district offering live events, distinctive attractions, interactive art installations, extraordinary design elements, unique retail, ground-breaking technology, bars and eateries and much more.
AREA15’s curated mix of dynamic destinations—including LIFTOFF Bar and Ride, Meow Wolf’s Omega Mart, Illuminarium, Dueling Axes, Five Iron Golf, Kaia, The Beast, Wink World: Portals Into the Infinite, Museum Fiasco, JOHN WICK EXPERIENCE and many more—represents what’s next in experiential entertainment. With a robust, ever-changing roster of concerts, events, immersive art exhibitions, out-of-this-world nightlife and boundary-pushing production shows, AREA15 attracts visitors of all ages.
This August, Zone 2: The Terminals at the AREA15 District will welcome Universal Destinations & Experiences’ new, year-round horror entertainment experience Universal Horror Unleashed. Additional immersive destinations coming soon to The Terminals include the Boeing 747, Dolls Kill, The Escape Game, Felix & Paul Studios’ Interstellar Arc, iFLY Indoor Skydiving, Museum of Ice Cream’s largest flagship location, Chilango’s Tacos, Saint Honoré Doughnuts & Beignets, Nacho Daddy and more.
AREA15 has received numerous accolades, including being named “Another Unmissable Stop for Art Lovers” by The Times UK; “Most Innovative Venue in the USA” and No. 2 on the list of “10 Best Immersive Experiences in the U.S.” by Timeout; “Best Immersive Art Experience” by USA Today 10Best Readers’ Choice Travel Awards; “Best Place to Dance,” “Best Attraction,” “Best Place for Your Instagram Shot” and “Best Rave Resurgence” by Las Vegas Weekly Readers’ Choice Best of Vegas Awards; “Best Arts Hub” by Vegas Magazine; “Best Family Attraction” from the Southern Nevada Hotel Concierge Association; claiming the No. 1 spot in Blooloop’s “World’s Top 11 Immersive Art Experiences;” and being included in Las Vegas Magazine’s Hall of Fame.
Follow on Instagram, Facebook and X: @AREA15Official; and YouTube: AREA15. Hashtag: #AREA15.
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The PawCo Protein Bar for Dogs Is Real
Dog treats just got humanized. Less than a month after launch, PawCo’s Magic Bar – the first-ever protein bar for dogs – has already sold out of two varieties on Amazon. These functional bars combine daily wellness with on-the-go convenience, much like a nutrition bar does for active humans.
“This isn’t just a treat — it’s a wellness ritual,” said Dr. Mahsa Vazin, founder and CEO of PawCo. “Magic Bars apply modern food science to dog treats to create a smarter, more functional snack.”Dogs Deserve Better Than Empty Calories.
Unlike most dog treats loaded with fillers and byproducts that offer little purpose more than a behavioral reward, Magic Bars are formulated with clean, real ingredients and designed to deliver targeted functional benefits, including:
- Gut Health
- Skin & Coat Health
- Hip & Joint Support
- Heart Health
- Daily Immunity
Each bar is individually wrapped for convenience and freshness — ideal for daily routines, travel, or active dogs on-the-go.
“We snack on nutrition and protein bars because they’re smart and convenient — now dogs can have their own version of that,” added Vazin.
Built for the Modern Dog Parent. Outperforming Projections.
Magic Bars mark a shift in what dog owners expect from treats: real nutrition, backed by science (PawCo exceeds AAFCO standards), with purposefully designed benefits. Early reviews praise the product’s clean ingredients, visible results, and convenience. PawCo has already sold through 2 varieties, outperforming Amazon projections.
What’s Next for PawCo?
- Magic Bars remaining varieties are available now on Amazon.
- Two new groundbreaking functional products are slated to launch later this year.
- Influencer partnerships, D2C trial boxes and retail conversations are underway to bring Magic Bars to more shelves this fall.
About PawCo
PawCo is a next-generation pet nutrition company focused on making the smartest dog food ever: better for your dog, easier for you and kinder to the planet. Founded by the former lead scientist at Impossible Foods, PawCo combines cutting-edge food technology with clean, functional ingredients to create fresh meals, meal toppers, and functional treats formulated with purpose — all vet-formulated and board-certified.















