• WorldWide

    Best Dog Boots @Ruffwear

    It is January and there has yet to be 1 snowflake in sight in New York City. In anticipation for the snowstorms to come and our wintery friends in Canada –  I am rating the Ruffwear winter accessories an A+.  As you know, Jacob has worn Ruffwear since 2008 but these new high boots are just amazing. PolarTrex are engineers for the winter weather and it has a Vibram rubber soles for traction.  Every dog’s paws are different and you have to put them on properly.  Boots are a MUST for city dogs.  I have used Ruffwear boots on Jacob in Toronto during winter and for hiking in the summer, in Los Angeles on the beach and also hiking through Runyon Canyon and also in New York City through a nasty snowstorm.  Salt and windshield wiper fluid and even gravel can be so damaging for dog paws.  Having boots on your dog is not just for fashion purposes but extremely practical for your 4 – legged friend.

    When it comes to winter apparel, it is not cute to be freezing. I focus on form, function and practicality first and foremost.  Last winter, we swore by the ‘balloon boots’ by Pawz (perfect for the slushy pre-spring mess) but the Bark n Bootz from Ruffwear is the best top of the line boot you can get for the cold.

    This is the investment that you won’t regret!

    More on dog winter apparel this week but first get your Polar Trex from

    http://www.ruffwear.com

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  • New York

    Sweet Treats @bakedbymelissa

    The perfect birthday gift can be hard to find; sometimes there’s not enough time and nothing seems right or good enough for the fabulous birthday king or queen. Today is my sister’s birthday (shout-out to the bday girl!). So, last night (extremely last minute, I know), on my quest to find the ultimate birthday present, I found myself at Union Square, and still empty-handed, when I stumbled upon the answer to all my gift giving misfortunes—cupcakes Baked by Melissa!

    The perfect bite-sized little cupcakes in assorted flavors, “Baked By Melissa” are a fun and delicious way to celebrate! I mean who can resist mini cupcakes baked and frosted to perfection? Usually food makes a great gift and I have to say the cakes were a hit. I bought a box of 25 for $20 and they were all happily consumed between the hours of 12-midnight and 12:05am.

    So, if you’re in search of a last minute—and delicious—way to celebrate and show someone you care  (or at least buy you some time until you can find something more substantial), consider these cute little morsels; they’ll do the trick!

  • New York

    Watch your Social Media @Covergirl for @PatMcGrathreal

    A lot of people wonder about the importance of social media and what it can do for their brand. It can do a ton of good and it can also be a PR disaster too. Check out my Tweets from yesterday… a perfect example of when the left hand doesn’t communicate with the right one.

     

    The social media person of Cover Girl totally misled me.  I went to the website and the store to see that the Flipsticks is totally not the collection by British Celebrity make up artist Pat McGrath. Uh… so much for being on top of things.  Here are the shades from the Pat McGrath Runway collection from CoverGirl.

    So the beauty of the internet is that I can always find the answer I am looking for.  This was no easy task. First of all, the lipstick component looks just like the QUEEN collection. But it is not a part of it. From what I understand – it is 16 of the 44 shades from Covergirl LipPerfection Collection…. ummmm okay. How confusing.  When you go to the CG site and type in Pat McGrath on the search bar, it says NO RESULTS MATCH YOUR REQUEST.

    That is so not cool – And the Social Media person told me that it is the Blast Flipstick Collection. (Which is not on their website btw). I found out what THAT was on another blog…which is new for Spring 2012. Is Pat McGrath involved with this collection too?

    Like many of you know, when I moved to New York last fall I was recruited by Estee Lauder relentlessly via Linkedin and spent over 4 months interviewing with 2 of their departments and 6 senior VP’s for a much coveted ‘beauty social media’ position.  All in all, I am saying this because throughout the last 2 years, I have moved countries, cities, spent a fortune at FIDM, went to countless interviews for “social media” positions in the beauty industry and this is what the person who is ‘more qualified than me for the job’ does. Corporate companies hire Ivy League grads, friend of friends, MBA graduates, daughter of family friends and nepotism is rampant – but truly it is the brand that suffers when mistakes like this are made. You can have all the connections and degrees but really how you win is by having COMMON SENSE. I would be so frustrated working with alongside with people who have no clue what they are talking about.

    I truly am passionate AND knowledgeable about beauty and a social media marketing so a mistake like this one shocks me. The most surprising thing is, it will most likely be overlooked, swept under the rug and as important as the Tweet that faded from my timeline 2 minutes ago.

    Makes you wonder doesn’t it?

     

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  • Austin,  New York

    New York Film Academy!!!

    Sup Cole World!!!!!

    Its been awhile, i really missed ya’ll! I’ve been transitioning my move from Austin Texas to here in New York City!!! So again i apologize for not posting as regularly as i was :0). So recently i’ve been gettn the question of “Craig why New York??” Well the answer is i will be attending New York Film Academy and my classes start February 29th.


    I’m going for theater, i did some theater in San Antonio Texas and i can honestly say being infront of an audience, there is no better rush than that. New York Film Academy has on of the best programs in the city, and is widely known by all. The school caught my attention back in 2009 when the director of Rush Hour 1 and 2 did a promo for the school saying all these wonderful things about it so from there i decided to apply and chase my dream.

    So make sure you also check their website out and join me in class!!!! Light Camera Action baby!!!!

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  • WorldWide

    Lola Marc Jacobs – Who’s that pretty lady?

    It’s a new year, so a new fragrance to add to my growing collection sounds perfect! Thank you to Coty Inc. for sending us their fragrance, Lola Marc Jacobs!

    Lola is a “warm floral bouquet” with a touch of rose, fuchsia peony and geranium. It starts with a hint of fruit first – pink peppercorn, pear and ruby red grapefruit. The finishing piece will leave you feeling flirty and fun – vanilla, warm Tonka bean and creamy musk. One or two sprays and I am ready to go make a lasting impression!

    Buy it now at Sephora, where you can get a limited-time bonus Lola Tote! You can also purchase this at Macy’s, Ulta, Lord & Taylor, Nordstrom, Saks…Check out Marc Jacobs website for a full list of locations as well as other fragrances!

    This is definitely one of my favorites.

    PS: I also got the Lola Velvet Limited-Edition!

    Thank you again, Coty! 🙂